Serta® Announces the #ComfortableWithThat Selfie Sweepstakes

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Serta is asking consumers to show off their best selfie while testing a Serta iComfort® or iSeries® mattress.

This Memorial Day, Serta encourages fans to test the all-new Serta iComfort® or iSeries® mattress, snap a selfie, and enter to win prizes.

From May 17, 2014 through May 30, 2014, Serta wants to know how comfortable consumers feel on the iComfort or iSeries mattresses. Serta fans are asked to visit a local retailer to test the new iComfort or iSeries mattress, take a selfie, and then share it on Twitter or Instagram.

To enter, participants are required to share a photo on Twitter or Instagram of themselves testing an iComfort or iSeries mattress using the hashtags #ComfortableWithThat and #SertaSweeps, plus the name and location of their local retailer (e.g., “I’m #ComfortableWithThat at American Mattress in Chicago. #SertaSweeps”). Each day, Serta will randomly select a winner from qualified entries from the previous day. One winner per day will receive a Serta iComfort® Scrunch Pillow™. Participants must follow Serta on their platform of entry, either Twitter or Instagram, and their profile must be set to public.

The sweepstakes is inspired by Serta’s new campaign for iComfort called “Always Comfortable”. Participants are encouraged to visit Serta’s YouTube Channel to see the new videos which include television commercials and testimonial films.

The sweepstakes will run from 8:00 am CT on May 17, 2014, through 11:59 pm CT on May 30, 2014, exclusively on Twitter and Instagram. For more information, please visit

Please see official rules for complete prize details.

No purchase necessary to enter or win. The Serta #ComfortableWithThat Selfie Sweepstakes (“Sweepstakes”) is sponsored by Serta, Inc., 2600 Forbs Ave., Hoffman Estates, IL 60192. The Sweepstakes begins at 8:00 a.m. CDT on 5/17/14, and ends at 11:59 p.m. CDT on 5/30/14. The Sweepstakes is open only to persons who, at the time of entry, are 18 years or older and legal residents of the 50 United States, DC, and Canada (excluding Quebec). Odds of being selected for a prize depend on the total number of eligible entries. Limit one entry per person per day. Approximate retail value of all prizes is $1,106. For official rules, visit the Serta blog.

About Serta Mattress Company:

Serta and its licensees together are the #1 mattress manufacturers in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta and its licensees also manufacture the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections.    

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels, and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

For more information, visit

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