The conneXion 2014 expo by LS Retail Examined the Why or Die of Consumer Buying Habits

To survive and succeed in the retail business of today, retailers must understand why the consumers buy their products. This was the conclusion for the 530 retailers, hospitality operators and their suppliers at conneXion 2014 - the LS Retail and Hospitality conference.

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conneXion 2014 LS Retail conference in Iceland
At conneXion 2014 we presented our latest innovations in personalized consumer loyalty programs, mobile retailing across all platforms and how retailers can interact with their customers through social media.

(PRWEB) May 21, 2014

Retail and hospitality operators, LS Retail Partners as well as suppliers to the industry from all over the world, took part in the conneXion conference in Reykjavik (Iceland) on May 12-14, 2014.

“We see retailers all over the world being challenged by changes in consumer behavior. This is why we gathered our customers, partners and suppliers, industry specialists and scientists to exchange information and best practices,” says CEO of LS Retail Mr. Magnus S. Norddahl. “The theme for the conference was to cooperate to be the future winners in retail and hospitality or be the Future.“

“To understand how consumers prefer to conduct their business, it is necessary for companies like LS Retail to understand why customers make a buying decision. We invest 2/3 of our revenue in research and development, so we can deliver solutions to the industry that takes the friction out of buying.” Says Norddahl, “At conneXion 2014 we presented our latest innovations in personalized consumer loyalty programs, mobile retailing across all platforms and how retailers can interact with their customers through social media.” conneXion 2014 was based on 3 elements: Presenting latest research results, exchanging best retail practices from international retailers and presenting solutions that meet the needs of the retailers. These research outcomes were presented by leading industry specialists including:

  • Doug Stephens, founder of industry website Retail Prophet
  • Ashvin Mathew, General Manager Microsoft Dynamics Retail
  • Peter Funk, Professor in Artificial Intelligence.

Among the retailers who shared best practices using LS Retail solutions were:

Nasir Mohiuddin - IKEA Saudi Arabia, Martin Walz – adidas, Sukesh Gera - Devyani International, Pat Kennedy - Aer Rianta International, John Gowers - Blue Mountain Resort, May Kee Han is Head of Finance and IT at Best Denki and Keith Hunt - Home Hardware Stores Limited.

“We are overwhelmed and very humbled over the commitment and interest from the industry in conneXion 2014. Over 500 people took time out of their busy calendars and travelled to Iceland from all over the world to share their experiences and visions. The feedback has been absolutely fantastic. We are convinced that we are all better prepared now to be a part of the future than before conneXion 2014,” says Magnus S. Norddahl, CEO of LS Retail.

About LS Retail
LS Retail, headquartered in Reykjavik, Iceland, is a leading developer of software solutions and services serving the retail and hospitality industries, based on the Microsoft Dynamics platform. With more than two decades of experience, LS Retail has been developing software solutions to make the shopping and dining experience a pleasure worldwide. LS Retail solutions help businesses around the world increase revenue, build loyalty, reach new customers and lower their costs of operations. LS Retail solutions have been installed by 2,800 companies with 47,000 stores operating 111,000 POS terminals worldwide.


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