91% of UK residents don’t care how much water they use

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A recent survey conducted by Tile Depot highlighted that the vast majority of UK residents do not take water usage into consideration when they bathe or shower.

The UK uses two billion litres of water per day.

The survey, conducted by Tile Depot, discovered that 64% of UK residents take a shower rather than a bath. Of these, 70% of males surveyed preferred showering. 55% of women said the same thing. Of both, only a total of 9% stated that they considered water usage a priority when cleaning.

Showers account for 25% of all water usage in the home – the most of all.

Due to people’s busy lifestyles today, showers were voted as being the preferred method of cleaning in across all demographics. Not one age group from 18-28 to over 60s favoured baths over showers. 61-71% of all salary ranges, from under £10,000 to £40,000+, voted for showering. The average amount of times people shower per week is approximately four, whilst bathing is once a week on average.

When asked about the reason for their preferred method of cleaning, the main reason given was not to save water, but convenience. This comprised 48% men and 38% women. Interestingly, of those who selected ‘comfort’, 50% comprised of women, whilst only 32% of men said the same thing. Only 9% gave ecological concerns any priority.

Tile Depot stated “The UK uses two billion litres of water per day. Water conservation is an important issue, especially in the home. It’s surprising that so many people are still not giving appropriate thought to how much water they use in the bathroom.”

They went on to say “However, the advantage of showers are they do use far less water. A full bath can take up to 80 litres, whilst a shower of only a few minutes will use around 35 litres.”

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Halit Bozdogan
Custard Media
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