Brands can be successful in communicating visually across cultural boundaries. We’ll examine strategies for overcoming challenges of international type design.
(PRWEB) May 19, 2014
Monotype Arabic Type Specialist Dr. Nadine Chahine and Jörg Schweinsberg, director of creative professional font development, will present at Leipzig Typotage – a conference focused on writing, typography, graphic design, art, and print production techniques. Join Nadine for “Engaging with the Middle East” and Jörg for “Requirements for the Development of Writing and Distribution in an International Context” on May 24, 2014, at 12:45 p.m. and 5:00 p.m., respectively.
Saturday, May 24, 2014, at 12:45 p.m.
- Dr. Nadine Chahine’s presentation titled “Engaging with the Middle East,” will examine how brands can be successful in communicating visually across cultural boundaries by using typefaces designed to work together. Her talk will focus on how to establish dialogue with the Middle East while taking a quick look at design trends and the cultural considerations that one needs to understand.
Saturday, May 24, 2014, at 5:00 p.m.
- Jörg Schweinsberg will present “Requirements for the Development of Writing and Distribution in an International Context.” Demand for a type design that works in cross writing scripts is no longer a rarity for customers with global operations. He’ll discuss the challenges of type design and distribution in international settings and how corporations can make them more sustainable.
For more information on Leipzig Typotage, visit http://www.typotage.de/.
Monotype is a leading global provider of typefaces, technology and expertise that enable the best user experience and ensure brand integrity. Based in Woburn, Mass., Monotype provides customers worldwide with typeface solutions for a broad range of creative applications and consumer devices. The company’s libraries and e-commerce sites are home to many of the most widely used typefaces – including the Helvetica®, Frutiger and Univers® families – as well as the next generation of type designs. Further information is available at http://www.monotype.com.
Monotype, Helvetica and Frutiger are trademarks of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Univers is a trademark of Monotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners. ©2014 Monotype Imaging Holdings Inc. All rights reserved.