Genscape Adds Field Validation to Industry’s Only County, State & National Level Corn Crop Analysis Service

Complimentary May 20 webinar provides early insight into the 2014 growing season to help ethanol plants, grain elevators and agricultural risk managers maximize profits and minimize risk; free report for registrants.

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The map shows planting and crop progress across the Midwest as of the first week of May 2014

“The experts selected as Genscape crop consultants have the experience and capability to deliver highly accurate assessments of real-time crop progress at the county level,” said Dr. Steffen Mueller, Sr. Director of Crop Analytics at Genscape.

Louisville, KY (PRWEB) May 19, 2014

Last year posed severe challenges for production agriculture with multiple planting dates and severe weather events causing an uneven crop across most of the Midwest. In response, the Genscape LandViewer group is significantly expanding its on-the-ground crop assessment capabilities for the 2014 growing season to offer first-hand accounts of crop progress in the U.S.

Coordinated by Randy Darr, LandViewer’s long-time associate, the company has assembled a team of 12 crop consultants strategically located throughout the corn belt to provide weekly crop progress reports throughout the growing season in addition to June and July detailed field-level yield assessments of client draw areas.

“The experts selected as Genscape crop consultants have the experience and capability to deliver highly accurate assessments of real-time crop progress at the county level,” said Dr. Steffen Mueller, Sr. Director of Crop Analytics at Genscape. “On average, the members have spent 22 years in the area of crop and soil analysis.”

The weekly consultant commentary reports will be released each Friday and are made available to clients on the Genscape LandViewer website. The reports include detailed regional assessments as well as prospective agricultural weather metrics and a crop outlook. The results from the analysis will also be used in LandViewer’s predictive yield and acreage model tailored to ethanol plants, elevator operators, and crop risk managers. The predictive yield and acreage assessment allows LandViewer clients to make informed risk management decisions before market movements.

A webinar introducing the 2014 growing season and the Genscape LandViewer crop assessment platform will be held on Tuesday, May 20 at 3pm EDT. Complimentary registration is available at http://info.genscape.com/2014-crop-insights. All webinar registrants will receive the weekly Crop Consultant Report at no cost.

As part of the company’s ongoing effort to provide transparency into the ethanol supply chain, New York Harbor ethanol storage measurements are now available to market participants. Data is released in a weekly report and includes tank-level ethanol storage measurements identified through a combination of aerial diagnostics, infrared imaging, and proprietary technologies. Additional information and free trial registration is available for the New York Harbor Product Storage Report at http://info.genscape.com/NYH-Product-Storage-Report.

About Genscape
Genscape is the leading global provider of real-time data and intelligence for commodity and energy markets, driven to improve market transparency and efficiency. With thousands of patented monitors strategically deployed worldwide, Genscape is unique in its ability to collect and report proprietary market fundamentals in real-time or near real-time. Genscape delivers innovative solutions across a number of asset classes including: Oil, Power, Natural Gas and LNG, Agriculture, Petrochemical and NGLs, Maritime, and Renewables. Genscape clients often gain first-mover advantage, improve risk management, or increase operational efficiency. For more information, please visit: http://www.genscape.com.

For all press inquiries please contact:
Molly Hislop
Marketing Communications Manager
Office: +1 617 790 0903
mhislop(at)genscape(dot)com


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