Reduce Data Announces the Launch of its Algorithmic Marketplace for Advertisers

Reduce Data announces the launch of a disruptive solution for advertisers - its algorithmic marketplace enabling advertisers to get access to Reduce Data's as well as third party machine learning algorithms. Advertisers can now A/B test performance of their campaigns against one or more algorithms, measure performance at real-time and get deeper control on how their campaigns are optimized.

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Sunnyvale, CA (PRWEB) May 21, 2014

Reduce Data. (http://www.reducedata.com) a programmatic advertising platform based in Sunnyvale, CA announces the launch of its Algorithmic Marketplace for advertisers.

The Algorithmic Marketplace is a marketplace for machine learning algorithms where advertisers can use proven free algorithms as well as buy third party algorithms to A/B test advertising campaigns.

"The algorithmic marketplace represents true disruption in the ad tech industry and we’re glad to be one of the early companies that is pioneering the availability of such a tool to the advertisers. We are also glad to announce the launch of this tool at Tiecon, a global platform for entrepreneurs," Asif Ali, CEO of Reduce Data.

Reduce Data’s algorithmic marketplace enables advertisers to select one or more algorithms to run against their campaign goals, and gather real-time feedback from multiple approaches. Advertisers can use existing proven algorithms by Reduce Data or buy third party algorithms. Reduce Data’s solutions are targeted at small and mid sized ad agencies and advertisers.

“The algorithmic marketplace together with algorithmic optimization and automation make Reduce Data, one of the most powerful display ad platforms available in the market”, said Darryl Jose, Reduce Data’s COO.

Reduce Data is a programmatic advertising platform that delivers successful advertising solutions to ad agencies and advertisers using artificial intelligence and big data technologies to drive significantly better results.

Advertisers can visit http://blog.reducedata.com and http://www.reducedata.com for more information on the algorithmic marketplace.

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About Reduce Data: Reduce Data is programmatic advertising platform leveraging big data and artificial intelligence to deliver compelling results in advertising. Reduce Data demand side platform was launched late 2013 and since then it has been expanding both nationally and internationally. Reduce Data is based Sunnyvale, California with offices in two other locations.

For more information please visit http://blog.reducedata.com and http://reducedata.com.

Press contact:
Sara Johnson
408-368-3404
sara(at)reducedata(dot)com


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