RootMetrics Wins Red Herring Top 100 North America Award

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Independent Mobile Analytics Firm Joins Prestigious List of Cutting-edge Business Innovators

RootMetrics®, an independent mobile analytics firm that provides accurate, unbiased insights into the consumer mobile experience, today announced its inclusion on the “Red Herring North America Top 100” list. The list recognizes the most promising companies in North America, and has previously featured companies including Facebook, Google, and YouTube.

RootMetrics was selected out of hundreds of applicants from across the region. The Red Herring editorial team evaluated applicants based on technological innovation, management strength, market size, investor record, customer acquisition, and financial health. RootMetrics was honored for its innovation in the mobile category, and recognized for the company’s potential for rapid expansion.

“RootMetrics is honored to join the elite list of Red Herring 100 North America Award-winners, and to be recognized for the significant impact our work has on the mobile industry,” said Moore. “We consider this award as both an honor and validation of our efforts to help consumers make the best possible decisions about their mobile phone service. “

Red Herring specifically recognized RootMetrics for its achievement in launching the National RootScore®, a first-of-its-kind, comprehensive report on how consumers experience mobile network performance across both the United States and the United Kingdom.

“We have set the standard for mobile performance assessment and are helping the industry deliver a better mobile experience to customers,” said Moore. “But, we’re just getting started. I’m excited to share the next advancements our company will deliver to the market for years to come.”

To learn more about the Top 100 North America award, please visit: To learn more about RootMetrics, visit:

About RootMetrics™
RootMetrics®, based in Bellevue, WA, is an independent mobile analytics firm that provides accurate, unbiased insights into the consumer mobile experience. With its downloadable CoverageMap app for Android or iOS, RootScore Reports for 125 U.S. markets, and an online CoverageMap, RootMetrics provides data on carrier performance to the public to help people make more informed mobile decisions. To ensure that RootMetrics testing reflects real-world mobile usage, testing is conducted based on where, when, and how consumers use their devices most often.

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Ann Marie Ricard
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