Publishers Clearing House to Present “How to Personalize the Online Experience and Increase User Engagement” at 2014 Web Optimization Summit

On Wednesday, May 21, at The TimesCenter in New York, PCH will present a case study on using gamification and Evergage real-time web personalization to increase site engagement and conversions.

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With an intuitive solution like Evergage, marketers can easily experiment with new ways to get visitors’ attention with non-intrusive and in-context messages.

Boston MA (PRWEB) May 19, 2014

Leading multi-channel direct marketer of value-based merchandise, magazines and promotional offers and a leading provider of digital "play and win" entertainment, Publishers Clearing House (PCH), will present a case study on using real-time marketing and gamification at the Web Optimization Summit next week in New York City. The company’s use of Evergage’s behavior-based web personalization platform helps deliver a personalized experience to PCH.com visitors so that they increase game playing, stay engaged on the site longer and convert to customers.

PCH senior director of Online Marketing, Michael Zane, will present “How to Personalize the Online Experience and Increase User Engagement” on May 21, 2014 at 3:50 p.m. His presentation will explain how real-time marketing provides digital businesses with an edge by providing the ability to test and make web pages more relevant with every click and engaging visitors when it matters most.

Attendees will learn:

  •     How real-time marketing works and why it matters
  •     How to define visitor personas and create targeted campaigns
  •     How to test different messages for maximizing conversion rates
“Getting results with real-time marketing doesn’t have to be complex,” commented Zane. “With an intuitive solution like Evergage, marketers can easily experiment with new ways to get visitors’ attention with non-intrusive and in-context messages. We did it, and are very pleased to report a 31 percent lift on games played and an average 12 percent lift in revenue per thousand visits.”

The presentation will be held on Wednesday, May 21, at 3:50 p.m. during the Web Optimization Summit 2014 to be held May 21-23 at The TimesCenter, 242 West 41st St. in New York City.

About Evergage
The Evergage platform delivers real-time web personalization to more than 120 million web visitors, optimizing site conversions and customer success for over 110 organizations, including Acquia, Experian, Gardener’s Supply Company, Millward Brown Digital, Palms Casino Resort and Publishers Clearing House. A 2014 NEVY Award, MITX What’s Next Award and Red Herring Top 100 North America finalist, Evergage's tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston and San Francisco. For more information, visit http://evergage.com or contact the company at sales(at)evergage(dot)com or 1-888-310-0589.


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PCH.com with real-time web messaging. Publishers Clearing House uses real-time web personalization by Evergage to engage and convert customers.

PCH.com, with a non-intrusive and in-context header, gets visitors’ attention.