EL AL Airlines Raised Digital Revenue More than 10% on its Homepage Via the Aimee Adaptive Campaign Management Solution

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The airline, a digital and social marketing pioneer operating a leading e-Commerce website, is benefiting from Aimee’s proprietary Digital Adaptive Marketing technology, which now also includes email “Aimee’s On-Site Automated Predictive Campaign Management was committed to improving our digital revenues from the EL AL home page and they delivered,” said Ms. Carmit Dotan, El Al’s Digital Marketing Manager

Aimee’s On-Site Automated Predictive Campaign Management was committed to improving our digital revenues from the EL AL home page and they delivered.

While many digital marketing solutions offer improved ad metrics – higher Click-Through Rates (CTRs) and increased engagement – today, marketers need to show improved business metrics, whether it’s an increase in revenue, profits, loyalty or another Key Performance Indicator (KPI).

As a leading digital marketing manager of one of the largest and best known Israeli brands, Ms. Carmit Dotan, El Al’s Digital Marketing Manager, wanted to improve El Al’s digital marketing performance, but only if she could also generate better business results. To do so, Dotan turned to Aimee Soft.

Aimee’s On-Site Campaign Management technology uses advanced behavioral prediction models and business intelligence to provide prospective visitors to the El Al website with the best possible marketing message in real-time in order to improve business metrics. Aimee Soft calls it “Digital Adaptive Marketing”.

EL AL integrated Aimee into its website home page and special offers page within several days, with minimum IT resources, and shortly after, Aimee’s technology began serving on-site marketing campaigns in real-time to inbound site visitors. Aimee served the most relevant marketing message based on an analysis of site-side data, anonymized search intent data and other industry data sources utilizing proprietary predictive analytics technology. In accordance with El Al’s defined business goal, marketing campaigns served were designed to increase revenue.

Aimee’s On-Site Campaign Management solution increased digital revenue on the El Al.com home page and special offers page by more than 10%.

“Campaign management or message management is a long and complex process involving high costs. Moreover, it is essential that we understand that there will always be scenarios that we did not take into consideration. The human brain is complex and frequently makes decisions according to built-in scenarios, and therefore the Aimee generates new scenarios for various users and to optimize the messages,” added Dotan.

“From our first meeting, Dotan was focused on Aimee’s ability to impact the El Al website bottom line,” said Noam Zeigerson, CEO and founder of Aimee Soft. “Aimee’s performance on the El Al website proves the efficacy of our technology, validating the need for paid and owned channel campaign management for smart marketers looking to improve digital business metrics.”

About Aimee Soft
Aimee Soft (http://www.AimeeSoft.com) provides enterprise oriented Automated Predictive Campaign Management solutions which enable digital marketers to achieve their business objectives – increased revenue, profits, loyalty or other business metric. Aimee, the company’s flagship product, maximizes the value of every customer contact to paid and owned channels by serving the most relevant marketing campaign in real-time, utilizing Big Data and machine learning technology to achieve the defined business goals. Our solutions utilize the company’s digital adaptive marketing technology – advanced behavioral prediction models and business intelligence, integrated in hours not months. To find out how Aimee can help your business achieve your marketing objectives, visit http://www.AimeeSoft.com.

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Terence Fitzpatrick
Aimee Soft
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Aytun Demiral
Aimee Soft
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@AimeeMarketing
since: 05/2014
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