Big Scary Cranium Wins Top Honors For Content Marketing and Marketing Automation

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Atlanta-Based Digital Content Marketing Agency Named B2B Agency of the Year by Silverpop

Big Scary Cranium, an Atlanta-based digital content marketing agency, was named Silverpop’s “B2B Agency Of The Year” at Amplify, Silverpop’s twelfth annual customer conference in Atlanta. Big Scary Cranium, the only Atlanta agency in a field of national competitors to receive recognition as a SilverpopTM 2014 top Agency partner, also took home the award for “Best Use Of Marketing Automation.” Much of Big Scary Cranium’s recognition resulted from a campaign promoting Alliance Bus Group – also based in Atlanta.

“As a company trying new things to make marketing more relevant and less bothersome, it is tremendously satisfying to receive this type of recognition from Silverpop, one of our most valued technology partners,” said Rich Wilson, Creative and Strategy Director of Big Scary Cranium.

“We believe our commitment to data-driven content tailored to specific points in a customer’s buying cycle is what sets us apart from our competitors and continues to deliver superior results to our clients.”

Big Scary Cranium and other Silverpop 2014 partner award winners were recognized for having “gone above and beyond to ensure their clients achieve the next level of digital marketing success,” said Will Schnabel, Senior Vice President of global business development at Silverpop.

“Whether providing consulting advice for the most effective use of technology, or actually deploying campaigns, this year’s partners and agencies of the year have consistently provided exceptional service to our customers, and we are thrilled to recognize them.”

Rich Wilson also added, “Award-winning campaigns are generally the result of visionary clients like Alliance Bus Group.” As a leading bus distributor in the US, Alliance Bus Group tapped Big Scary Cranium to turn its marketing campaigns into an extension of its brand by extending its desire to be a helpful resource at every stage of the ownership lifecycle to prospective customers. The marketing campaign for Alliance Bus Group combined online advertising, an advanced landing page strategy and email marketing in a way that “revealed without a doubt that investing in customers by taking time to provide helpful resources yields big returns in an information-starved market,” said Nick Corley, Director of Marketing for Alliance Bus Group.

About Big Scary Cranium

Big Scary Cranium is an Atlanta-based agency focused on brand positioning, inbound marketing, content creation and marketing operations. The Big Scary Cranium team helps businesses craft content marketing strategies tied to sophisticated marketing automation environments to make communication more relevant and timely. For more information, visit

About Alliance Bus Group

Alliance Bus Group, headquartered in Atlanta, Ga, is a full service bus sales dealership with locations throughout North America. Offering bus and transportation products from every major manufacturer, Alliance Bus Group is one of the largest commercial bus distributors in the nation and two time ACG FAST 40 recipient. Its continued success is due to a unique focus on customer engagement and satisfaction; for more information for how you can be “Along For The Whole Ride,” visit

About Silverpop

Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit

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Laura Scholz
Scholz Communications
+1 6789844045
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