Leic, UK (PRWEB) May 21, 2014
As buyers increasingly research, manage their relationships and transact online there is a need for marketing tools that help businesses to manage their interactions with potential buyers over time. A typical buyer might Google a company or its products, respond to an email or social media message, read blog articles and download educational guides via landing pages. Today, buyer interest is shown by their digital interactions.
The difficulty for marketers is that traditional website analytics, email marketing and CRM systems each only deal with a part of a buyer's interactions. To get the complete picture and to fully manage dialogue a marketing automation system that combines these capabilities is required.
Marketing automation is designed to focus upon buyer activity and piece together their digital interactions, allowing marketers to respond to their digital activity nurturing them through the buying process. Website analytics, email marketing and CRM each play a part in this process, but for a marketing automation system the buyer, their activity and responses are the focal point.
Unfortunately marketing automation software is out of the price range of many small businesses and the agencies that serve them, leaving those that would take advantage of this technology to try to piece together a buyer nurturing process using a range of disparate services.
"We believe that as well as being more effective, the use of automation with content marketing to create an inbound flow results in a far better experience for all of us that consume marketing," says Matt Fenn CEO of Jumplead. "It just doesn't seem fair that many marketers are priced out of benefiting from that."
Supporting the release of Jumplead 3 is the launch of a marketing forum designed to allow Jumplead customers to share insights and best practices.
"We wanted to create a place where people could ask questions and share expertise," said Fenn. "Much of what makes this kind of technology particularly effective is in aligning the content you create with the needs and aspirations of your next customers."
"We've made the tools available, removed barriers and included the ability for people to share what works. Let's see what marketers can make with it," said Fenn.
Marketers and Agencies interested in learning more about Jumplead, can visit http://jumplead.com where there is a free trial available.