Major Media Unanimously Backs John Morris for Los Angeles County Assessor as Seventh Major Daily Newspaper Calls His Plans To Lead 'Convincing'

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Whittier Daily News calls Morris "Convincing" In His Plans To Lead Office Responsible For Valuing The $1 Trillion Los Angeles County Assessed Property Roll

John Morris, Candidate for Los Angeles County Assessor, announces endorsement from retired DA Steve Cooley

"Taxpayers expect that every one of their hard earned tax dollars will go towards better classrooms and safer neighborhoods, and as Assessor, I will help make that that happen" said John Morris.

Calling him "convincing", the Whitter Daily News has become the seventh major daily newspaper to endorse John Morris for Los Angeles County Assessor in the June 3 primary election.

"Every voter I have spoken to agrees with me that politics and $1 trillion in Los Angeles County property assessments do not mix," said John Morris. "The Whittier Daily News, surveyed this race closely, and decided that our campaign message and my leadership record are what the taxpayers and voters of Whittier and the surrounding areas needed in an Assessor."

Drawing on his 24 year career as a prosecutor and now as a Head Deputy District Attorney, John Morris has based his campaign on a multipoint plan that if fully implemented last year when it was proposed would have saved Los Angeles taxpayers millions in wasted spending.

"Taxpayers pay their property taxes for better schools, roads, infrastructure, and public safety," explained Morris. "Taxpayers expect that every one of their hard earned tax dollars will go towards better classrooms and safer neighborhoods, and as Assessor, I will help make that happen."

The Daily News in its endorsement found that Morris' plan would rely on limiting the influence of the Assessor on individual property assessments while empowering the highly trained professionals within the agency to work more efficiently.

"Throughout my career, I have been able to lead talented professionals, of which there are many in the Assessor's office, to become even more effective," explained Morris. "By improving technology, training, and making management policies much clearer, we will be able to create an unprecedented level of taxpayer protection and transparency, while always fully implementing Prop 13."

A major source of news in Whittier and surrounding communities in Eastern Los Angeles County, the Daily News joins the Los Angeles Times, the Los Angeles Daily News, the Long Beach Press-Telegram, the Torrance Daily Breeze, the Pasadena Star-News, the San Gabriel Valley Tribune, and groups like the Howard Jarvis Taxpayers Association in backing Morris for County Assessor.

"Los Angeles County taxpayers need to be protected during the assessment of their family home or other valuable properties," explained Morris. "Having the Howard Jarvis Taxpayers Association, and now the unanimous backing of major daily newspapers, endorse my commitment to fully follow Proposition 13 and implement common sense protections is a powerful statement for voters."

For more on the Whittier Daily News endorsement of John Morris for Los Angeles County Assessor, please go to

John Morris is a veteran 24-year prosecutor with the Los Angeles County District Attorney's Office. He is the only candidate for Assessor that is a prosecutor, holds a real estate license, has years of real estate law experience, and is a published author. He and his wife, Mary, are raising their children in the San Fernando Valley where they are active locally and in their church. For more information go to

John Morris is Endorsed By The Howard Jarvis Taxpayers Association, the Los Angeles Times, Los Angeles Daily News, Pasadena Star-News, Long Beach Press-Telegram, San Gabriel Valley Tribune, Torrance Daily Breeze, Whittier Daily News, Los Angeles County District Attorney Steve Cooley (retired), California Correctional Peace Officers Association, Los Angeles Police Chiefs Association, Association of Deputy District Attorneys and taxpayers from throughout Los Angeles County.

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