PingOO is an attempt to create a brand communication & mobile advertising platform that users love and value, thereby creating a win win for all involved - publishers, marketers and above all - the users... Kapil Chawla, Founder and CEO, PingOO
Singapore/Delhi (PRWEB) May 21, 2014
Think of you getting a high score or crossing a tough level in your favourite game on your smart phone and being rewarded with free fries on your next visit to your favourite fast food joint. That’s what PingOO - a mobile focused rewards network launched today at Casual Connect, Singapore does.
PingOO’s focus is to help brands connect better with users by rewarding their achievement moments. Rewards offered to users are in the form of special deals and offers, free samples, discount coupons; cut across a range of categories including talk time, e-commerce, travel, restaurants, coffee shops and retail. PingOO’s algorithm tries to match rewards to the right audience based on multiple factors including user’s profile, location and user’s inputs. The rewards are serendipitous keeping the user hooked on to the game longer, helping publishers increase monetization from their existing business models. PingOO charges brands on a per engagement model and shares revenue with publishers. PingOO ensures a balance between user fatigue and valuable rewards with reward caps built into the algorithm. The unique thing for publishers and users is that PingOO never takes a user out of the game/app.
PingOO SDK is free for publishers and is currently available for Android and offers rewards in the India geography. The company has plans to scale up and offer other platforms as well as target other Asian markets with a focus on South East Asia and Middle East. PingOO is currently being integrated by some leading publishers and the company plans to make some announcements soon on this front. The company is working closely with game/app developers to build some features for brand integration which fit well with the flow of how consumers play games creating a win-win.
More details about PingOO are available at http://www.pingoo.me.
PingOO is based out of New Delhi, India and the founding team has experience across internet, mobile and advertising industries. At Casual Connect Singapore, PingOO is part of the IDEA Showcase as part of NASSCOM, India’s leading industry body’s delegation.