Software-as-a-Service Leaders Select Bluenose to Decrease Churn & Increase Revenue

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Analytics Software Helps Reinvent Customer Success

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We were drawn to Bluenose because the platform has more science behind it than any other offerings out there...Bluenose makes it possible for us to really dig in and pinpoint important details about usage and behavior.

For companies with subscription-based business models, customer turnover is the difference between survival and success. Built by Software-as-a-Service (SaaS) veterans with big data expertise, Bluenose Analytics’ Customer Success software helps businesses quickly identify at-risk customers, and more easily grow high-value opportunities. The company announced today that industry leaders DoubleDutch, Replicon, Extole, and Blue Jeans Network have all selected Bluenose to elevate their Customer Success programs.

DoubleDutch, a SaaS-based provider of data-driven mobile event applications, tapped Bluenose because it provides an early warning system for customers who may churn, as well as a way to better quantify the health of accounts. DoubleDutch also valued how quickly Bluenose could be implemented.

"With Bluenose, we've been able to rapidly configure the software to meet our unique needs, allowing us to identify troubled accounts before we even know they are troubled, so we can find a solution, better service our customers and drive continued growth," said Lawrence Coburn, Co-Founder and CEO of Double Dutch. “For a SaaS company like DoubleDutch, managing churn and keeping renewal high is critical for our business - anything that gives us an 'unfair advantage' can be a game changer."

A Zogby Analytics survey of more than 300 technology business decision makers shows nearly 80 percent say they need better data and insights to identify their best customer segments. By combining business intelligence, automated customer engagement and cutting-edge big data technologies, Bluenose provides a deeper layer of insight into customer segmentations, including a 360-degree view of accounts that shows all the customer-facing data in a unified interface. Bluenose integrates with widely used business apps like Marketo, Zendesk, Zuroa, Mixpanel, and it also has a native app that seamlessly works with Salesforce.

Replicon, the leading provider of cloud-based time tracking software, needed a more efficient way to manage its customer program, along with the tools to take the appropriate actions. From acquisition to turnover, Bluenose can help Replicon better understand its customer base and which accounts are having issues or are ripe for up-sell opportunities.

"We were drawn to Bluenose because the platform has more science behind it than any other offerings out there," said Raj Narayanaswamy, co-founder & co-CEO of Replicon. "For us, the depth and trusted data is essential, and Bluenose makes it possible for us to really dig in and pinpoint important details about usage and behavior - on top of that, the platform automates workflow processes and delivers helpful best practices, so we can act on the intel based on customer scoring. As a result, we're able to better service our users."

“Given our team’s deep experience in the SaaS market, we understand the challenges around retaining customers and the pain of not having real insight into the customer lifecycle,” said Don MacLennan, Co-founder and CEO of Bluenose Analytics. “Bluenose solves this by using the latest in big data technology to empower businesses to grow their revenues and reduce churn.”

"We were compelled by Bluenose's speed-to-value and the platform's powerful combination of predictive analytics and customer manager control," said Christopher Duskin, VP of marketing & services at Extole, which powers referral marketing programs for B2C and B2B companies. "Bluenose is more than just a reporting tool, it's a solution focused on delivering data that helps us ensure customer success."

Bluenose secured $10 million in venture funding from The Social+Capital Partnership and Norwest Venture Partners (NVP) late last year and appointed Customer Success pioneer Catherine Blackmore as Chief Customer Officer in January. Bluenose is deeply committed to providing Customer Success professionals with a robust community filled with best practices, actionable insights from whitepapers and eBooks, as well as the ability to connect with industry influencers like Chaotic Flow Blogger Joel York. For more information, please visit the Bluenose Community.

About Bluenose Analytics
Bluenose provides Customer Success software for software-as-a-service businesses to increase revenue, using predictive analytics to engage at-risk customers and identify drivers of churn. For more information, visit

About the Survey
Zogby Analytics was commissioned by Bluenose Analytics to conduct an online survey of 301 technology business decision makers in the United States. Based on a confidence interval of 95 percent, the margin of error for 301 is +/- 5.8 percentage points.

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