The workshop really gave the Agent Link team a chance to distill our modern marketing message down to its very essence
Clearwater, FL (PRWEB) May 20, 2014
Agent Link President Senia Gramajo recently delivered a workshop on agent recruitment and retention using multimedia to a diverse collection of insurance brokerages at American Brokerage Centers in Atlanta, Georgia to rave reviews.
“It was fabulous,” said American Brokerage Centers Executive Director Ruth E. Manka, “Agent recruitment and retention is a key, integral part of any BGA’s business, and for us, it’s no different. So, having Senia here live and having her meet with each agency individually was really invaluable.”
In addition to giving an interactive visual presentation complete with marketing case studies and video examples of company positioning, Gramajo participated in round-table discussions and worked with the BGAs one-on-one. With a rich background in insurance marketing and multimedia development, she was easily able to outline how to recruit quality agents and keep them inspired in an industry with skyrocketing attrition rates.
“The workshop really gave the Agent Link team a chance to distill our modern marketing message down to its very essence,” said Gramajo, “Going forward, I think the brokerages will be able to benefit greatly from using inspiring multimedia for recruiting and retaining some great producers.”
“I enjoyed the workshop,” said Seward Insurance Group Owner/President David Seward, “It’s a good way to use technology to generate additional leads for our company. Working with existing agents and going back and looking for referrals is something that we’ve tried to stress, and the workshop has really reinforced that for me.”
“Senia’s presentation helped clarify a lot of the different pieces of marketing that we know about, but don’t necessarily have explained to us in a succinct package like this,” said National Insurance Brokerage’s Life Brokerage Advisor Drew Ward, “My favorite part was seeing what some our peers are experiencing as far as marketing and seeing where we’re at in comparison.”
Agent Link stresses the importance of multimedia like email ads, direct mail ads, and video content marketing to cut through today’s media saturation. For more information about Senia Gramajo and Agent Link, visit http://www.agentlinkmarketing.com
About Agent Link:
Agent Link is a leading insurance marketing and consulting firm serving IMOs, FMOs, MGAs, insurance carriers, industry vendors, and insurance agents. Agent Link’s team of professionals stands out for its wide range of marketing services that integrate high-powered multimedia channels for brand exposure, content marketing, and lead generation. With innovative market research and an award-winning creative force, Agent Link is dedicated to getting results.