Marketing Veteran Andrew Shahadi Joins Engine Shop as Vice President

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New hire will lead agency’s New Jersey office and manage day-to-day operations of Mercedes-Benz account.

Marketing veteran Andrew Shahadi has joined Engine Shop, the experiential sports, entertainment and lifestyle marketing agency announced today. Shahadi will manage Engine Shop’s New Jersey office and oversee the agency’s Mercedes-Benz account. In addition to leading that account as Vice President of Client Services, he will also work on business development and offer his expertise across the agency’s roster of clients.

“Over the years Andrew has amassed a tremendous breadth of experience in strategy, platform development, negotiations of rights and activation,” said Brian Gordon, CEO of Engine Shop. “Those skills will help Engine Shop as we support our client business and grow in to new areas.”

Shahadi has consulted for brands across a variety of sports, entertainment and lifestyle properties ranging from the NFL to the Grammy Awards and travel and culinary programs. Most recently he was a vice president at GroupM ESP, and prior to that served in a senior marketing role for MasterCard.

Engine Shop handles sports, entertainment and lifestyle brand experience marketing for Mercedes-Benz and a variety of other clients. The agency was founded in 2012 by a group of leaders in the fields of lifestyle, sports and entertainment marketing who have produced award-winning programs on behalf of numerous brands.

About Engine Shop
Engine Shop is an experiential sports, entertainment and lifestyle marketing agency that develops and activates lifestyle marketing programs for its clients while seamlessly integrating digital, social and mobile extensions to create deeper and broader engagement between brands and consumers. The agency is headquartered in New York and has offices in seven North American cities. Clients include Mercedes-Benz, Omega, ESPN, Johnson & Johnson, Tiffany & Co., Anhueser-Busch, Pernod Ricard, Express, Univision and others. Visit for more information.

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