Whiter Image Dental to Promote Remote Culture

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Whiter Image Dental is looking to capitalize on the many proven benefits of an established remote culture that have been demonstrated by tech giants like IBM and Google.

Whiter Image Dental Logo

Whiter Image Dental Logo

Our goal is to foster an improved working environment while benefitting from the savings of not requiring a dedicated office space, commuting, and distracting employees from productivity.

Many of today’s most progressive companies are implementing remote cultures into their corporate structure and Whiter Image Dental has joined the ranks of these pioneers. Modern technology allows communication to be streamlined via email, instant messenger platforms and cloud-based file sharing programs such as Google Docs and Dropbox; all things that make working from home as efficient as working in the office. Whiter Image Dental has recently implemented a remote culture, but will still provide employees the opportunity to utilize their shared office space when not working from home or elsewhere.

Remote business practices are not something entirely new and companies of all shapes and sizes have utilized the benefits of having a remote workforce. FlexJobs, a website specializing in placing workers in flexible job positions, published a list of the 100 Top Companies for Remote Jobs in 2014 many of which included household brands like Xerox, Dell, American Express, Humana and even the U.S. Department of Transportation. The founders of 37Signals Jason Fried and David Heinemeier Hansson, most famous for their cloud-based project management software Basecamp, have also described the benefits of working remotely in their book Remote: Office Not Required. This book highlights the many perks of allowing people to work away from the office and emphasizes that good work can happen outside the confines of an office from 9am to 5pm.

Whiter Image Dental’s workforce will be able to work remotely or will be able to utilize their new shared office space, ROAM, located in Dunwoody, GA for weekly meetings. The executive team will be more active in the office two to three days a week as Whiter Image Dental recognizes that there is a transitional period between typical office life and a remote progression. CEO Brad Stevens spoke briefly about the benefits of a remote workforce. “While traditional thought lends itself to say that productivity only exists in an office setting remote work shows employees that we trust them to be mature enough to get work done on their own time. This leads to increased productivity, fewer distractions, a sense of freedom and a ‘feel-good’ atmosphere that also promotes an improved home-work balance.”

Research has shown that one of the biggest challenges of managing remote workers is not to get them to work, it is to prevent them from working too hard. When there is no clock-out time employees tend to go above and beyond what they are supposed to and effectively burn out. “Our goal,” says Stevens, “is to foster an improved working environment while benefitting from the savings of not requiring a dedicated office space, commuting, and distracting employees from productivity.”

Whiter Image Dental is a leader in the teeth whitening industry and provides innovative whitening products that are available for in-office, take home, retail and promotional use at 30 to 50 percent less than competitors. The forward thinking company has landed a spot amongst the Technology Association of Georgia’s (TAG) Top 40 Innovative Technology Companies. The partnerships the company has engaged in recently include DentalMarketingStudio.com, DentalFinancialSolutions.com, Dental Savings Club, and select charities Whiter Image Dental will donate to as chosen by their clients when they purchase. To learn more about their services contact a Whiter Image Dental representative at 1-877-944-8330 or visit them at http://www.whiterimagedental.com/.

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Brad Stevens
Whiter Image Dental
(770) 833-5605
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