PR News' Media Relations Guidebook Features 60+ Articles on Media Pitching, Building Relationships with Journalists and Managing the Media During a Crisis

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In this 2nd edition of PR News’ Media Relations Guidebook, over sixty articles explain how best to pitch, build relationships with, and manage the media in both good times and during crises.

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

The Media Relations Guidebook is available at

With the emergence of social media, there are interesting opportunities to engage and remain in-touch with influencers, whether they are reporters working for traditional media brands or up-and-coming bloggers. This guidebook breaks down how to effectively locate and engage these journalists who can extend the reach of a story to a greater audience.

Media Relations Guidebook chapters include:

  •     State of Media Relations
  •     How to Build Relationships
  •     Pitching the Media
  •     Social Media
  •     Managing the Message
  •     Prepping the C-Suite and Other Spokespeople
  •     Measurement
  •     Crisis Management

The best chance of succeeding in media relations these days will result from taking the proven principles of the past and overlaying them with today’s technologies to create a genuine sense of trust and authority between PR executives and media representatives. The market demands it, and the Media Relations Guidebook helps deliver it to communications professionals.

Communications experts from corporations, agencies and nonprofits explore some of the most innovative developments in media relations. These include the technologies, methodologies and mannerisms that define the ecosystem in which PR professionals practice their craft.

Print and digital versions are available at

PR News’ Media Relations Guidebook is an essential resource for PR professionals at any organization. This guidebook delivers a comprehensive look at how to navigate the dynamic field of media relations.

To view the full catalog of PR News guidebooks, visit Contact Laura Snitkovskiy at laura(at)accessintel(dot)com with any questions regarding this guidebook.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Visit PR News online at

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