WebbMason to Showcase Integrated Marketing Solutions for Franchisors at the Franchise Consumer Marketing Conference

Share Article

See enhanced user experiences at WebbMason’s Booth.

WebbMason provides franchisors the control they need for their marketing efforts...

WebbMason (http://www.webbmason.com), an integrated marketing solutions and services company headquartered in suburban Baltimore, will showcase integrated marketing capabilities specially designed for franchise operators at the Franchise Consumer Marketing Conference at the InterContinental Hotel Buckhead, Atlanta, GA on June 24 and 25. The company will also demonstrate new user interface capabilities for its MarketingBench™ distributed marketing management platform, a popular tool among franchise organizations that are targeting consumers.

As an award-winning integrated services provider, WebbMason offers franchisors a portfolio that includes a proprietary distributed marketing management software (MarketingBench™), website design, Smart Direct Mail, social media capabilities and more. The combination of these tools allows franchisors to reach customers directly, drive loyalty programs, build their brand and maintain brand consistency. In addition to these services, WebbMason also provides cross-channel analytics and reporting dashboards that empower franchisors to maximize their market return on investment.

WebbMason MarketingBench™ gives ultimate brand control to franchisors and provides a fast and easy way to centralize branded assets while making them easily available for franchisees to customize and order. MarketingBench streamlines the management, customization and delivery of print materials, promotional items, point of sales, and other branded marketing and business materials. This marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs is ideal for complex marketing ecosystems such as franchise operations. It assists in ensuring timely fulfillment, brand consistency, enables easy campaign control and keeps franchisees compliant.

“WebbMason provides franchisors the control they need for their marketing efforts and delivers tracking and reporting capabilities to oversee marketing spend and protect the integrity of their brands. It also allows individual franchisees to procure branded products quickly and with minimal effort or marketing expertise,” said Connie Truan, AVP, MarketingBench™ Services, at WebbMason.

WebbMason Sponsors Nightcap Event, Tuesday, June 24th.

In addition to being a gold sponsor, WebbMason will be hosting a special “Nightcap” event for attendees on Tuesday, June 24, at 9:00 PM in the Ham Bar at the InterContinental. Attendees who visit the WebbMason Booth (#20) will receive complimentary tickets to have a beverage and dessert on us.

About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. The company helps marketers and operations professionals manage brand consistency, streamline processes and save money through a combination of industry expertise, technology innovation, and superior customer service. Solutions include distributed marketing management (WM MarketingBench™), on-demand document printing (WM DocBuilder), online workflow management (WM Connect) and WebbMason Interactive, which provides website development, pURL design, search, email marketing, social media and data analytics. WebbMason has 20 sales offices and eight warehousing, distribution and fulfillment locations throughout the US. Learn more at http://www.webbmason.com.

Social media tags: @WebbMason, #franchise, #integrated marketing, #MarketingBench, #wmfcmc14

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Erin Winchester
+1 (443) 589-1542
Email >
Visit website