Technocel to Distribute the PURO Lines of Products from Italy

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Technocel, a leading global distributor of wireless products and solutions, is pleased to announce a distribution partnership with the PURO Corporation of Modena Italy.

With a range of over 2,000 products, PURO is a leading Italian company in the study and development of fashion and design accessories in Consumer Electronics in Italy and abroad. The strong link with the world of fashion makes the exclusive line of PURO products able to dress the latest generation mobile devices with unique style, without sacrificing the security of protection. All collections are characterized by the use of innovative high-quality materials and superb attention to design elements projecting unmistakable "Italian styleā€¯.

PURO collections follow the same logic of the seasonal fashion lines, spring/summer and fall/winter, to offer models always in line with the latest trends. Collaborations with famous fashion brands in national and international collections complete the range of the PURO brand, including the unique and exclusive Just Cavalli high-fashion line, the light and expressive Happiness products as well as the PURO Sport collection designed for runners with ultra-slim covers and light and glossy water resistant cases.

Regarding the signing of this partnership, Aurelio Goldoni President of PURO S.p.A. states: "The agreement with Technocel will allow PURO to be widespread in the U.S. market, indispensable reference for the brand. The objective is to consolidate the image of PURO as a quality brand, high-tech and trendy, able to combine style, design, functionality and the unmistakable "Italian style" recognized and appreciated in the world."

Information on Technocel:
The premier distributor in the US market for over 25 years, Technocel consistently steps up to meet the exploding consumer demand for quality wireless accessories. Speed to market, a large and experienced sales-service team combined with a vast product assortment, makes Technocel the go-to wireless accessories source for all the leading wireless carriers and over 800 corporate, retail and private label customers. In addition to PURO, Technocel distributes other popular brands including JBL, OtterBox, Lifeproof, Griffin, Plantronics, Yurbuds, LG, HTC, Sony Mobile, NiteIze, Liquid Image, Livescribe, and TYLT.

Information on Puro S.p.A.:
The company was founded in Modena Italy in 2002 with the mission to provide to the consumer electronics market, designed accessories, manufactured and distributed in accordance with the highest standards of technology and design. The continuous improvement applied to the development and manufacturing process for its products made PURO the reference brand within the realm of accessories for mobile devices (Smartphones and tablet).

Thanks to the ability to insert elements of fashion and design in technology, PURO becomes the safe choice for those looking for distinctive accessories able to better reflect the excellence of Italian Style.

PURO manages, in addition to its own brand, also an exclusive portfolio of licensed brands such as Just Cavalli and Happiness. The collaborations with renowned national and international brands complete the range of PURO branded collections, with original products and characterized by a fresh and innovative style.

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Kernan McCoy
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