Chicago, IL (PRWEB) May 21, 2014
E-commerce and digital marketing will become the top CEO investments in the next five years, which means retail businesses need to embrace technology to stay ahead of the curve, according to a Gartner analyst who spoke at hybris Americas’ Customer Days on May 8.
The Customer Days event hosted by hybris, an SAP company and the world’s fastest-growing commerce platform provider, was held May 7-9 at Venue SIX10 in Chicago. Several high level attendees, featuring Gartner and Costco, an international wholesale membership club and the world’s fourth-largest retailer, presented to hybris customers about the future of e-commerce and how hybris is shaping the industry with its advanced commerce solutions.
Don Burdick, senior vice president of international e-commerce at Costco, discussed the retailer’s strategy for launching e-commerce sites in the UK and Mexico in just six months. He said hybris helped them accomplish these lofty goals seamlessly and quickly by building well-designed, functional sites in both countries. According to Burdick, the company’s goal is to eventually have an e-commerce presence in every market they do business worldwide.
“We recognize that consumers look to the internet to buy goods in every market, which is why we’re working with hybris to expand our e-commerce presence internationally,” Burdick said. “Whether it’s the initial research or the actual purchase, two-thirds of all major purchases start online. Simply put, if you’re not online, you’re not visible.”
In addition to customer and other partner keynotes, Customer Days included roundtable sessions on specific e-commerce topics such as in-store functionality, internationalization and product content management. Several case studies were also presented, allowing attendees to receive a behind-the-scenes look at how some of the top businesses are leveraging hybris technology to keep up with the digital transformation and provide their customers with a best-in-class experience both online and offline.
“Customer Days was established to provide our partners and customers with an opportunity to exchange stories, ideas and forward-looking insights about the global e-commerce market,” said Steven Kramer, executive vice president sales Americas at hybris. “This year’s event was extremely successful, and we’re already looking forward to next year’s conference.”
For more information about hybris’ commerce solutions, visit http://www.hybris.com.
About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit http://www.hybris.com.