ORC International Delves Into Understanding the Full Journey of the Customer

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Loyalty360 to host ORC International webinar that spells out priorities to integrate the customer experience and employment engagement initiatives.

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Understanding the full journey of the customer is crucial for all marketers.

On May 29, 2014 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance,” which will be presented by ORC International.

This fascinating webinar will explore the following critical elements:

  • The importance of aligning employee engagement with customer needs and strategy−employee engagement alone is not enough
  • Understanding the full journey of the customer from initial exposure to the brand to longer-term lifetime value as a customer
  • The latest best practices in capturing and actioning employee engagement and customer equity

Aligning metrics and initiatives

  • Demonstrating the links to business performance

ORC International believes that companies should consider the metrics, tools, and systems they have in place and set the following goals as priorities:

  • Continuously develop and refine the company culture
  • Establish initiatives that support company strategy that
  • Propel the company forward at a faster rate than their competitors

The featured webinar speakers will be Matt Roddan, Vice President and Head of U.S. Employee Research, ORC International; and Linda Shea, Global Managing Director Customer Strategies, ORC International.

“Understanding the full journey of the customer is crucial for all marketers,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association. “In this webinar, ORC International takes a deep dive into the full customer journey to show how it, along with other key metrics, can enhance the customer experience exponentially and drive positive results for companies.”

Marketers are invited to join Loyalty360 and ORC International on May 29, 2014 at 1 p.m. EDT to learn how to successfully integrate customer experience and employee engagement initiatives. For more information, please visit: http://loyalty360.org/conferences/event/integrate-your-customer-experience-and-employee-engagement-initiatives-to-d.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About ORC International
ORC International is a leading global market research firm. Our unique, advanced Customer Strategies Framework developed through validated research, allows organizations to measure and monitor the customer experience in a whole new way. ORC International is headquartered in Princeton, N.J. and has 16 offices across the U.S., Europe, and Asia Pacific. For 75 years, we have encouraged our clients to integrate intelligence to enhance their knowledge and create smart and strategic opportunities. Today, our focus still remains clear. We are dedicated to our clients’ success through a robust combination of technology, expertise, methods, and insights to drive growth in the areas of Customer, Products and Markets, Employee, and Strategy.

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Erin Raese
Loyalty360
+1 (513) 800-0360 Ext: 130
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