Houston, Texas (PRWEB) May 22, 2014
For about two decades, CAR-Research XRM has provided an integrated software solution for helping car dealerships in all aspects of their business: from car sales to customer service. Recently, the company announced new equity marketing resources through its DealFinder feature.
DealFinder is a computer software system for Business Development Centers (BDCs) at dealerships. Functioning as call centers, BDCs are usually staffed with customer service representatives, who handle phone calls and email messages to address potential and current customers accordingly. BDC representatives can set up sales and service appointments with sales associates and service advisors, follow up with Internet leads, or answer basic questions about sales or service.
CAR-Research XRM trumpets DealFinder as the most comprehensive equity and trade position marketing solution in the automotive industry. Designed as a fully automated system, DealFinder enables BDC representatives and sales associates to generate and send out lease and payment deals to potential and current clients using the built-in name database. With constant updates containing specific payment options, dealerships have seen their sales increase by 12 percent. The automated message system also targets people who are looking for lower monthly payments, up for lease renewals, and have finance contracts that are about to expire.
Additionally, with DealFinder, BDC reps can overcome obstacles to setting up sales appointments. Customers may be looking for a very specific vehicle, require the input of their partners, or claim that they are in the beginning stages of looking for a new vehicle. DealFinder comes with a comprehensive and up-to-date database that assists BDC reps with finding the right cars for potential clients. Also, the software system has scripts or email templates that assist them with overcoming buyer objections, following up with fulfilled or missed appointments, or keep in touch with people who are yet to buy a vehicle.
DealFinder is one of the products of CAR-Research XRM, which has been providing customer relationship management (CRM) solutions to dealerships since 1995. The company develops and tags its products as "XRM" (Extended Relationship Management), which means that the functionality of its CRM system goes beyond the boundaries of traditional ones. Driving Sales has voted DealFinder as "Top Rated CRM" four years in a row. The company is headquartered at 5005 W. 34th Street, Suite 200, Houston, Texas 77092. Customers can reach DealFinder by dialing the number (713) 275-3500.