Fisherman’s Wharf Launches Meeting & Event Planner’s Campaign

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The Fisherman’s Wharf Community Benefit District Targets Meeting & Event Planner and Travel Trade Industries with New Marketing Campaign and E-Guide

Exciting changes are taking place in San Francisco’s historic waterfront district. The Fisherman’s Wharf Community Benefit District (FWCBD) is launching the first-ever campaign to showcase the area’s evolving meeting & event and travel trade industries. The organization hosted a launch party on May 20 to reveal the new campaign and e-guide to select members of the Fisherman’s Wharf business community, local industry representatives, and press, at BISTRO BOUDIN.

The FWCBD has developed a new website and e-guide as well as a targeted advertising campaign to promote the neighborhood’s unique meeting and event venues and group tour options. The campaign tagline “By Land/By Sea” highlights the proximity of the district to the San Francisco Bay and the reputation of the area as the best place in the city for venues with waterfront views. The campaign, which will include national print and digital advertising, is expected to run for six months. Promotions will focus on meetings, corporate events, weddings, and other private events that can be held at Fisherman’s Wharf.

“Meeting and travel trade planners are looking for more memorable venues and out-of-the-box travel package ideas,” said Troy Campbell, Executive Director of the FWCBD. “Our organization created a resource that will help all planners find a venue that fits their needs. Our new e-guide will help anyone from the event planner at a SOMA tech company, to an overseas FIT travel package planner, to a Bay Area bride-to-be.”

The mobile-responsive website developed for the campaign,, allows planners to easily navigate through the over thirty venue options at Fisherman’s Wharf. The guide categorizes venues based on event type (meetings, weddings), venue type (hotels, restaurants and bars, attractions, boats), venue capacity, and those with water views. In addition to location and facility descriptions, the guide includes photo slideshows of each venue, meeting and event room specs, and contact info for each venue’s sales department. Whether planners are looking for a classic venue that captures the spirit of San Francisco, like the Balclutha historic ship, a state of the art theater and AV setup in an uncommon venue, like the Aquarium of the Bay, or an amazing waterfront feast with all the fixings at Scoma’s Restaurant, they can find it all at the Wharf. The district has a combined venue area of over 100,000 square feet, capacity for almost 14,000 people total, 12 hotels, and countless local options for dining and activities. Fisherman’s Wharf is the city’s best destination to meet, eat, stay, and play. The FWCBD hopes to bring even more events, and tours to the district in the coming years. Planners are encouraged to explore venues and submit an RFP at

The Fisherman’s Wharf Community Benefit District ( was founded in November of 2005 by the business and property owners of the San Francisco neighborhood. The district is funded through an annual assessment for 15 years from the property owners. The purpose of the Fisherman’s Wharf Community Benefit District is to preserve and enhance its vast San Francisco waterfront landscape and multi-cultural heritage, while integrating modern efficiencies to enrich the experience of visitors from both near and far.
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Troy Campbell
Fisherman's Wharf
since: 02/2009
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