Santa Fe Artist Jennifer Joseph Creates Online Marketplace for Contemporary Artists, Crafters and Designers to Sell Affordable Artwork

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New platform, called the Santa Fe Collective, seeks to create income stream for contemporary artists by selling paintings, sculptures, jewelry, clothing, photographic prints and objects for $250 and under.

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We are looking for artists whose work has great style, humor and craftsmanship. We want to make it easy and affordable for young collectors, and anyone who likes unique things. -- Jennifer Joseph, Founder of Santa Fe Collective

Jennifer Joseph, a Santa Fean and contemporary artist who has shown her work at the New Mexico Museum of Art and other national and international locations, announces the launch of Santa Fe Collective. The online marketplace will sell affordable art made by Santa Fe artists who have exhibited widely in Santa Fe and elsewhere and are known and celebrated locally for their creative talents. Santa Fe Collective, http://www.santafecollective.com, will feature affordable contemporary paintings, sculpture, jewelry, and ceramics. All of the work on the site and will be curated by Joseph.

“We are looking for artists whose work has great style, humor and craftsmanship—we want to feature things that are fun, contemporary, colorful and smart. And cool,” said Joseph. “Through our promotional efforts, including social media, we hope to engage a contemporary audience in markets with a younger, affluent demographic, such as Brooklyn, the Bay Area, LA, Dallas, Austin, Denver and Chicago. We want to make it easy and affordable for young collectors, and anyone who likes unique things.”

Santafecollective.com is a visually beautiful e-commerce website that is also viewable on mobile devices. In 2015, Santa Fe Collective aims to participate in art and craft fairs that take place in markets such as Los Angeles, San Francisco, Brooklyn, Austin, Chicago and London, specially focused on the Renegade Craft Fair, the Unique shows and the One of a Kind show. Santa Fe Collective has ambitions to, eventually, open up a brick and mortar location in downtown Santa Fe.

Artists are encouraged to send work valued between $25-$250. This makes the work affordable and accessible in an online boutique experience. Sales directly support the artists, while Joseph takes a small percentage for curatorial and administrative tasks.

Artists who are interested in having their work featured on Santafecollective.com should contact Joseph: info(at)santafecollective(dot)com

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For media inquiries, please contact:
Jennifer Hobson-Hinsley
505 603 8643
Jennifer(at)jlhmedia(dot)com

ABOUT SANTA FE COLLECTIVE: Santa Fe Collective, an online marketplace, was founded in 2014 by Jennifer Joseph. Santa Fe Collective creates an opportunity for people to afford to buy unique, smart, handmade things, and it creates direct support to the Santa Fe artists who conceive and create those things.

ABOUT JENNIFER JOSEPH: Based in Santa Fe, Jennifer Joseph is an artist, designer, occasional curator, and organizer of people, places, and things. Her visual art deals with chance, pattern, light, color and proliferations of unusual found objects and materials. She has made a number of public and private installations as well as participating in local, national and international exhibitions. She is the founder of Santa Fe Collective, art and fashion collective Tête de Veau, and Trinket Company, her line of fun and pretty contemporary jewelry. She has been living and working in Santa Fe since 1991, and is married to artist Chris Collins.

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