Wholesale Sports Outdoor Outfitters Selects hybris to Drive National Expansion and Create an Advanced User Experience

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hybris Commerce suite will equip Wholesale Sports with the technology to become more relevant to customers and elevate its brand experience for outdoor enthusiasts.

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Wholesale Sports Outdoor Outfitters (WSOO), a subsidiary of Calgary–based, UFA Co–operative Limited, announces that it has partnered with hybris software, an SAP company and the world’s fastest growing commerce platform provider, to create an enhanced e-commerce experience featuring the industry’s most advanced commerce technology.

Wholesale Sports is a 13-store, multichannel retailer dedicated to the sportsmen and women who are passionate about the outdoors. Recognizing that its physical presence is currently limited to consumers in western Canada, Wholesale Sports wanted to leverage online commerce capabilities to deliver dynamic content to specific customer segments nationwide. The company’s existing e-commerce site was out of date and incapable of delivering the robust user experience Wholesale Sports needed to achieve its expansion goals.

The hybris Commerce suite will enable Wholesale Sports to dramatically improve its user experience and backend commerce capabilities. Key features of the solution include:

  •     Sophisticated B2C usability to deepen engagement with both new and existing customers
  •     Robust single-stack technology for advanced order, content and catalogue management
  •     Ability to deliver new media, rich media and an elevated brand experience to customers
  •     Customer-centric mobile and social integration

“We selected hybris because it offered the most comprehensive enterprise solution for us,” said Adam Dorval, e-commerce and digital strategy manager at UFA. “We’re focused on improving relevancy to consumers and making products the hero. We want to elevate the product catalogue and the brands we carry, and that is going to be a key factor in how we leverage the hybris platform.”

The push for expanded market reach and more meaningful customer experiences is causing many B2C brands to re-examine the role e-commerce plays in their businesses. hybris is at the forefront of the drive to provide truly robust single-source commerce technology that equips both B2C and B2B brands with the power to achieve meaningful business improvements from their Web-based technology investments.

“Wholesale Sports has demonstrated its ability to connect with outdoor enthusiasts through its physical stores,” said Steven Kramer, executive vice president sales Americas at hybris. “The hybris Commerce suite will enable the brand to bring its products and brand experience to consumers across Canada and around the world. But even more importantly, it will give Wholesale Sports the ability to provide its customers with a seamless and exceptionally high quality commerce experience.”

Thinkwrap Commerce will serve as the implementation partner for the hybris platform. Additionally, Wholesale Sports will partner with Cult Collective for creative assistance and to engage customers with relevant, dynamic content.

Wholesale Sports expects to re-launch on the hybris platform in fall 2014. Going forward, UFA Co-operative Limited intends to expand the use of the hybris platform to other affiliates throughout North America.

About Wholesale Sports Outdoor Outfitters
Wholesale Sports Outdoor Outfitters is a wholly–owned subsidiary of Calgary–based, UFA Co–operative Limited. With 13 stores in western Canada, Wholesale Sports is a multi–channel retailer dedicated to the sportsmen and women who have a passion for hunting, camping and fishing and a love of the great outdoors. Wholesale Sports is the best place to purchase quality gear, get expert advice and share the obsession of being in the woods, on the water or on the trail. For more information, please visit http://www.wholesalesports.com.

About hybris software
hybris software, an SAP company, enables providers of digital content and services around the globe to sell more online. The hybris platform is the only unified commerce and monetization software and cloud solution for web and mobile commerce, product content / asset management and subscription management that helps consumer and business media, entertainment and software companies sell more and create perpetual digital relationships with their customers. hybris is built for innovation, enabling content providers to embark on a wide range of new business models including metered paywalls, micro-transactions, dynamic bundling, and physical with digital goods in the same transaction. The hybris frictionless commerce APIs also enable users of game consoles, smart TVs and the “internet of things” to leverage a state-of-the-art commerce experience. Leaders around the world trust hybris, including Thomson Reuters, Experian, BBC, Houghton Mifflin Harcourt, Ladbrokes, Nest, Checkpoint, Handelsblatt, Pearson Bookworld, Telegraaf Media Groep, Tamedia and Sonoma Media. hybris also serves over 500 of the world’s most recognizable brands in retail, fashion, telco, manufacturing and distribution. For more information, visit http://www.hybris.com.

About Cult Collective Ltd.
Cult is a leading marketing consultancy helping brands engage consumers in ways that lead to higher customer loyalty and profitability. Cult works with consumer facing brands in high affinity categories such as retail, tourism, packaged goods, post-secondary and financial services, and has offices in Vancouver, Calgary, Kingston and San Francisco.

About Thinkwrap Commerce
Well-known retail brands turn to Thinkwrap Commerce as their trusted e-commerce system integration partner when they want to grow revenue, increase online and in-store traffic, improve customer experience, grow a loyal customer base, achieve operational efficiencies, and improve profits. From long-term strategic planning and well-architected design through robust development and ongoing optimization, we use the best available technologies to ensure our customers’ online success. For more information, please visit http://www.thinkwrap.com.

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