AnswerLab Unveils Solution to Deliver Evidence-Based User Experience Recommendations and Measure Business Impact

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New AnswerLab Research Service, UXimpactTM, Quantifies User Experience and Links to KPIs to Drive Improvements and Demonstrate Effects of UX

Only UXimpactTM offers consistent user experience measures which, mapped to clients' unique business objectives, drive a prioritized user experience action plan

AnswerLab, the nation’s leading firm with an exclusive focus on user experience research services, today announced the launch of UXimpactTM, a solution that empowers user experience, customer experience, and customer insights leaders to make data-driven decisions about how to improve the user experience of their digital properties and measure the resulting business impact. Only UXimpact offers consistent user experience measures which, mapped to clients' unique business objectives, drive a prioritized user experience action plan that ensures digital properties are achieving their goals.

"Clients have told us that they are inundated with marketing metrics, web analytics, and voice of the customer data, but that data alone doesn't help them identify specific user experience issues that prevent their digital properties from achieving their objectives," said Amy Buckner Chowdhry, CEO & Co-Founder of AnswerLab. "We created UXimpact to readily identify user experience challenges, recommend changes to resolve them, and deliver measures to demonstrate the impact of UX on their bottom lines."

Using a combination of an intercept survey, driver analysis, and an in-depth examination of user commentary, AnswerLab's UX experts provide recommendations to address the most pressing user experience challenges on a website or mobile site. UXimpact clients get detailed reports and participate in regularly scheduled, consultative workshops to review the recommended priorities for investment, evaluate progress, and measure the impact of user experience.

UXimpact can be used as an ongoing program for companies who want early and continuous identification of UX issues, developing trends or potential marketing opportunities. It can also be used as a point-in-time solution for companies who are planning a major overhaul or significant changes to infrastructure, navigation, hierarchy, or branding within their digital properties.

To learn more about UXimpact or contact AnswerLab for a complimentary consultation, visit

About AnswerLab:
AnswerLab delivers trusted customer experience insights that help the world’s leading brands build outstanding digital products and services. The company focuses exclusively on user experience research to understand what people see, do, think and feel when using web sites, mobile applications, and other digital products. AnswerLab’s clients depend on their recommendations about product concepts, features, design and messaging to create more engaging customer experiences that drive results. Global market leaders select AnswerLab as their user experience research partner, including Google, Citibank, Conde Nast, PayPal, Walmart, Honda, ESPN, FedEx, Genentech, eBay, Amgen, Intuit and Harley Davidson.

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Giselle Lederman
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