We are proud to play a key role in Nudge’s launch into the health and wellness tracking arena as we generate significant media awareness with our comprehensive public relations campaign.
Los Angeles, CA (PRWEB) May 22, 2014
Los Angeles technology public relations firm PMBC Group is pleased to announce a client relationship with Nudge, the new health, wellness and lifestyle iOS app that is changing the way consumers review their well-being. The app goes a step further than other health and fitness trackers by indexing users’ data into a Nudge Factor score that they can then compare with others using a variety of platforms. PMBC Group will be responsible for all of Nudge’s publicity initiatives.
“We are excited to publicize Nudge as they change the way people evaluate their health on a more social landscape,” says Ola Danilina, CEO and Founder of PMBC Group. “We are proud to play a key role in Nudge’s launch into the health and wellness tracking arena as we generate significant media awareness with our comprehensive public relations campaign.”
Nudge is one of the few technology companies indexing users' input of diet, sleep, fitness and activity level while synching data from other apps and wearables including MapMyFitness, Moves, RunKeeper, Strava, Up by Jawbone and FitBit. This index, called the Nudge Factor, rates users on a scale from 1 to 110, where 110 represents optimal health.
Based on this index, Nudge provides users with health recommendations and sets feasible goals based on studies and recommendations from the United States Department of Agriculture, Center of Disease Control and World Health Organization as well as applied research from an in-house advisory team of sports and health professionals.
This index allows users to compare themselves to other users through social media, including Facebook or the Nudge community and its various clubs offering the opportunity for healthy competition as a nudge to a healthier lifestyle.
Co-founded by Mac Gambill, Phil Beene and Chris Garson, Nudge plans to use its patent-pending algorithm to connect consumer health data to healthcare professionals, bridging the disconnect between big health data and the fragmented health tracking market.
About PMBC Group
PMBC Group is a fast-growing public relations agency based in Los Angeles, with offices in Beverly Hills. PMBC is dedicated to delivering tactical, results-driven public relations campaigns that build brand value and advance immediate and long-term business goals. PMBC’s success-proven formulas are designed to navigate the modern media landscape utilizing a collaboration of new and traditional media to achieve strategic media exposure to reach key consumer audiences, industry influencers, investors and other constituents that matter to our clients. PMBC is comprised of a team of professionals of varied backgrounds from public relations, journalism, social media, merchandising, product development, venture capital, entertainment and hospitality. For more information please visit PMBCgroup.com.
Nudge is a health, wellness and lifestyle company set to transform the healthcare industry by offering insight into individuals’ lifestyle choices. By tracking daily dietary servings, minutes of fitness as well as hours of sleep, Nudge’s carefully-calculated/evidence-proven algorithm called the Nudge Factor measures the level of health achieved. This allows users to see where they can improve upon their daily life choices, motivating them to pursue an elevated, overall well-being. Launched in May 2014, Nudge is a Tennessee based company co-founded by Mac Gambill, Phil Beene and Chris Garson. For more information please visit NudgeYourself.com.