(PRWEB UK) 24 May 2014
Styloko.com, the social shopping site, has announced the launch of its new location-based mobile shopping app targeting today’s technology empowered consumer.
With increasing advancements in the digital fashion space and the emergence of omnichannel shopping, consumers are now savvier than ever when it comes to buying, opting to research products online and via smartphones, as well as seeing them in store before they purchase.
In response to this trend, Styloko’s new shopping app combines the functionality of its online web-site with the ease and convenience of shopping via mobile, in a move that puts even more money and time saving power in the hands of the consumer.
Powered by intelligent algorithms, the app aggregates stock from thousands of leading fashion brands and retailers to offer a completely mobile, personalised shopping experience.
Just like its online counterpart, users enter basic information about themselves and the brands they like, and are then presented with a real-time feed of tailored products from their favourite de-signers. They can then curate their own online boutique of specific items they want to shop, and decide whether they want to purchase online or in store. To aid shoppers who want to try an item on, the new ‘Nearby’ function on the app is an extremely useful feature that will locate the nearest retailer and direct them via GPS.
Other features on the app include direct access to Styloko’s expert editorial, and sale alerts when their favourite brands and items in their boutique drop down in price. So, if a shopper is lusting after Jimmy Choo shoes, they’ll be informed when they go on sale, or where the nearest retailer is, ensuring they never miss a sale or must-have item again.
Designed to provide a more rewarding, 360° shopping experience, the app provides an extra purchase channel option for consumers, and also acts as a mobile shop window enabling them to research products and browse collections in stores around them via their smartphone.
For affiliated retailers, it provides a highly targeted platform to reach new customers, resulting in increased revenues and enhanced consumer communication.
Ivailo Jordanov, founder and CEO of Styloko, says: “We know that consumers consult several channels across multiple devices before making a purchase, and we have seen a significant in-crease in traffic from mobile. We want to create a better user experience around merging the on-line and offline behaviour of consumers.”
The app is free to download and is available for use on iPhone and iPad. For further information, visit http://www.styloko.com/app.
Styloko.com is the social shopping site and mobile application that connects people to the products they love via a quick, curated, and highly personalised shopping experience. Working with thou-sands of leading fashion brands and retailers, users follow their favourite labels to see an instant feed of targeted products in one place, and curate their personal online boutique of specific items they love and want to shop. Other features include sale alerts when coveted items go down in price, expert editorial highlighting the latest trends, and the ability to discover new and trending styles through Styloko’s community of like-minded style-savvy shoppers.