Demand Metric Hosts Digital Marketing Virtual Summit

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Summit features research, experts, tools and solutions for creating memorable digital experiences that drive revenue.

The resources and programming of this Virtual Summit will help take marketers where they need to be on the issue of digital marketing. It’s a great investment in their future.

Demand Metric will host its second Virtual Summit of the year, “Modern Digital Marketing: Research, Experts, Tools & Solutions” on June 11th. The Summit provides a gathering place for marketers to learn from digital marketing experts, participate in discussions with peers and get free tools and research to help with their digital marketing efforts. There is no cost to attend and anyone with an interest in digital marketing is encouraged to participate.

This Virtual Summit features keynote addresses from Demand Metric analysts and event sponsors, over seven hours of original programming from some of the greatest minds in digital marketing:

  •     Scott Brinker, President and co-founder, ion interactive
  •     Dee Anna McPherson, VP of marketing, HootSuite
  •     Mike Telum, VP of Product Marketing, Marketo
  •     David Karel, CMO of Bizo
  •     Julie Zisman, Head of Marketing, Showpad
  •     Aaron Ross, Author, Predictable Revenue
  •     Tyler Lesard, CMO of Vidyard
  •     Kim Tucker, Marketing Director, BlueHornet
  •     Sarah Gerichten, Product Marketing, Adometry by Google
  •     Bonnie Crater, CEO, Full Circle CRM
  •     Phi Schmidt, Principal, The Project Shaman
  •     Brewster Stanislaw, Co-Founder and CEO, Inside Social

Demand Metric will use the Virtual Summit as a platform for launching six benchmark reports and infographics, a new best practices report with a maturity model and framework, six never-before-published technology solution studies, eight vendor profiles and case studies, 12 analyst eWorkshops, six how-to guides and five consulting methodologies. Attendees will receive more than 40 premium Demand Metric analyst reports and tools at no cost.

The Digital Marketing Virtual Summit agenda will begin at 9:00 AM Eastern Daylight Time (EDT) on Wednesday, June 11, 2014, with the opening keynote session presented by Jerry Rackley, chief analyst at Demand Metric: “Driving Revenue with Digital Marketing.” Immediately following, Clare Price, vice-president of research at Demand Metric will unveil the new Digital Marketing Maturity Model and Framework. Throughout the day, attendees can visit the Technology Expo to interact with sponsoring vendors to see demonstrations of many of the solutions discussed in the presentations.

“In order to be a successful digital marketer today, marketers must do more than just talk the digital talk,” says John Follett, chief marketing officer for Demand Metric. “Marketers need to engage with digital across multiple touch points, and for different reasons. We created this interactive virtual event to foster an environment of learning, collaboration and growth of the individual marketer’s skill set and the teams they serve. Success as a modern marketer implies success with digital marketing – they are inseparable. The resources and programming of this Virtual Summit will help take marketers where they need to be on the issue of digital marketing. It’s a great investment in their future.”

Participation in the Digital Marketing Virtual Summit is free for attendees. Those wishing to attend simply need to visit the Virtual Summit registration page. Companies interested in sponsoring the Digital Marketing Virtual Summit can learn about remaining sponsorships by visiting the Sponsors page.

About Demand Metric
Demand Metric is a global marketing research & advisory firm serving a membership community of over 40,000 marketing professionals, CEOs, and business owners with advisory services, 100+ research & benchmarking reports, 20+ consulting methodologies, 50+ training workshops & courses, and a library of 500+ practical tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,200+ corporate clients range from start-ups to consulting firms to members of the Global 1000. To learn more about Demand Metric, please visit: http://www.demandmetric.com.

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Jerry Rackley
Demand Metric
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