On average, an eCommerce store should be redesigned every 12 to 18 months.
Fort Lauderdale, FL (PRWEB) May 22, 2014
When it comes to running an online store, merchants know they must have a reliable platform on which to conduct business and a well designed and organized website to engage shoppers and drive sales. 3dcart, a leading provider of eCommerce software and design services, meets those needs everyday and their latest store launch, RainbowDepot.com, is an example of that.
On average, an eCommerce store should be redesigned every 12 to 18 months according to Joe Palko, Chief Marketing Officer at 3dcart. Redesigning a website on a regular cycle ensures store owners that their site is using the latest code, employs the latest features to drive sales and reduce shopping cart abandonment, and is up-to-date with the latest trends to enhance the website’s visibility within the search engines.
“We’ve been running our store on 3dcart for some time now and have been very pleased with the platform,” says Steven Sorensen, owner of RainbowDepot.com. “Based on our experience with 3dcart, it was a no brainer to go to them to have our site redesigned and updated to improve the shopping experience for our customers.”
RainbowDepot.com specializes in gay, lesbian, bisexual and transgendered merchandise and prides themselves on offering a large selection of items perfect for home, travel, gifts and more. Whether someone is looking for a rainbow flag for their home to show their support for gay pride, or a bandanna for their dog, chances are RainbowDepot.com has what they’re looking for and more.
“Having such a large inventory requires us to have a robust system to manage items and get them online and up for sale quickly,” added Sorenson. “We’ve found the management features of the 3dcart system to be invaluable to running our business and it’s easy to use so when we bring in new employees, training is quick and easy.”
The redesigned website adds several new features shoppers have requested including an affiliate program, account login to track order history and save payment information for future purchases, a wishlist and gift registry and more, including an improved navigation structure and new layouts for individual item pages.
For more information on RainbowDepot.com and to see the new website, please visit http://www.rainbowdepot.com. To learn more about the web design services offered by 3dcart, visit http://www.3dcart.com/ecommerce-web-design.htm.
Founded in 1997, 3dcart is a complete and robust ecommerce platform designed to help e-store owners thrive in a competitive market. With hundreds of features built directly into its software, online merchants can effectively open, operate and maintain a successful online store with relative ease and efficiency. 3dcart currently powers tens of thousands of eCommerce merchants, and its support team is always available, at no additional cost, 24/7/365. 3dcart is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in mobile commerce and social media marketing. Fully scalable and completely customizable, 3dcart continues to be the eCommerce solution of choice by industry experts all over the world.