This partnership helps us to continue telling our unique story and introduce our products to a group of consumers looking for a nutritious, flavorful, protein based snack that fits into their healthy and active lifestyles.
Sonoma, CA (PRWEB) May 27, 2014
KRAVE Pure Foods, Inc., a leading producer of all-natural and gourmet meat snacks, today announced its role as official jerky sponsor for Destination Races, a series of half marathons held in iconic wine regions across the United States and Canada.
KRAVE will serve as an important addition to Destination Races’ lineup of sponsors as the brand will provide its full line of high-protein and low-calorie pork, turkey and beef jerky products to help fuel runners participating in the 13.1 mile races. The partnership officially kicked off at the Santa Barbara Wine Country Half Marathon held on Saturday, May 10, 2014 in Downtown Santa Ynez, CA.
“We couldn’t be more excited about the partnership with Destination Races – it is a natural fit as we are both rapidly growing Sonoma based organizations with healthy living, running and wine at our core,” said Rusti Porter, Vice President of Marketing for KRAVE. “Our founder, Jon Sebastiani, hails from a fourth generation Sonoma wine family and was inspired to create KRAVE while training for the New York Marathon. This partnership helps us to continue telling our unique story and introduce our products to a group of consumers looking for a nutritious, flavorful, protein based snack that fits into their healthy and active lifestyles.”
The brand will utilize the partnership to support the launch of KRAVE Artisanal, a new line of gourmet jerky flavors hitting Whole Foods stores nationwide this July, which will also feature a promotion aligned with Destination Races called Sip. Run. KRAVE. Sonoma. Additionally, the brand will tie in Team KRAVE member, revered Olympian and recent Boston Marathon winner, Meb Keflezighi who will attend the festivities of the flagship Napa-to-Sonoma race on July 20, 2014. Leading up to the event, KRAVE will launch #MeatMeb, a consumer contest held through Facebook which gives fans the opportunity to win one-on-one time with the well-known marathoner.
“Destination Races strives to provide high-quality, stress-free, lifestyle events in iconic wine regions,” said Destination Races’ President, Matt Dockstader. “As a wine and culinary themed race series, we’re thrilled to share KRAVE’s superior products with our participants and their guests. With common roots here in Sonoma wine country, we’ll work closely to create unique and exciting experiences while bringing more awareness to both our brands.”
About KRAVE Pure Foods, Inc.
From the celebrated vineyards, coveted micro-climates and renowned gourmet outposts of California wine country comes, of all things, KRAVE. Founded in 2009, KRAVE is a leading producer of artisanal jerky, located in Sonoma. A cut above the old, leathery, chemically processed products, KRAVE represents a jerky renaissance, providing an all-natural, gluten-free snack that is both healthy and flavorful, made using only all natural, high-quality ingredients. The meat is carefully treated by hand and is double marinated and baked to lock in moisture. KRAVE’s meat is roasted, not dried or dehydrated, and is braised first, utilizing the “low and slow” method to produce the jerky’s signature moist and tender texture. Ranging from sweet and tangy to savory and spicy, KRAVE’s innovative flavor profiles will appeal to the everyday jerky lovers and to the discerning palates of today’s food-savvy, health conscious gourmands.
About Destination Races
Destination Races, of Sonoma, CA, was founded in 2004 with the introduction of the Napa-to-Sonoma Wine Country Half Marathon. The series now consists of seven races also including Santa Barbara wine country, Northern Virginia, Oregon (Willamette Valley), Kelowna, B.C., Healdsburg, CA and Temecula Valley, CA. For more Information on the event series and Destination Races, go to http://www.destinationraces.com.