Summer Bay Orlando Resort Provided the Backdrop Today for the Launch of the New EXPLORIA RESORTS® Brand

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Over 300 employees gathered at Summer Bay Orlando Resort on May 23rd to commemorate the official launch of the company's new global brand - EXPLORIA RESORTS®.

Introducing EXPLORIA RESORTS ... a new brand for a new way to vacation

"We will continue to introduce exciting new destinations into the portfolio of existing resorts as we are currently finalizing the business model of a new member Club product to be introduced to prospective owners by fall, 2014."

With a synchronized countdown from 19 (to mark the number of years since the introduction of Summer Bay Resort in 1995,) the EXPLORIA RESORTS brand was officially launched with a release of balloons featuring the new brand's website and hash tag: #exploriaresorts.

Along with the other Tennessee and Missouri-based properties in the current portfolio, Summer Bay Resort has been re-branded to Summer Bay Orlando, By EXPLORIA RESORTS. “We will continue to introduce exciting new destinations into the portfolio of existing resorts as we are prepare to launch a new member Club product to be introduced by fall, 2014” commented Paul Caldwell. Appointed CEO in October of 2012, Caldwell has served the organization for the past 19 years. Now at the helm of EXPLORIA RESORTS, Caldwell is supported by the leadership team including Juan Barillas, Executive VP/COO; Mary Kay Racher, Developer Controller; Santiago Creus, Director, Business Development; Santa Barillas, Director, Sales; Karen Kraftchick, Director Club Operations; Phil Brewer, Director Marketing; Bill Edmonds, Director, Financial Services & Compliance; Pat Cox, HOA Controller; Mario Plasencia, Director, Resort Operations; Celina Hallman, Director, HR; Martin R. Kandel, Director, Strategic Projects; Edison Perez, Director, Corporate Training and 500+ additional hospitality professionals based in the corporate headquarters located in Orlando, FL. With this leadership team in place, and with a strong foundation of line and management employees whose average length of tenure is over 10 years, EXPLORIA RESORTS is soundly positioned for continued growth and future expansion.

This news follows announcements made earlier this year for major renovation and product development plans now underway. These plans include:

Renovation of Summer Bay Orlando
A 2-year renovation project - the largest renovation project of its kind to date at Summer Bay Orlando - is scheduled for completion in 2015. All 500+ units will be completely refurbished. Renovations and refurbishments include flooring, furnishings, lighting, kitchen appliances and countertops, bedding, accessories and bath upgrades.

Adventure Park – scheduled to open in summer of 2014
The latest family vacation experience to be added to the Summer Bay Orlando resprt lineup is Buccaneer Bay Adventure Park, a pirate themed outdoor adventure park featuring family-friendly experiences including a floating dock with bumper boats, a rock climbing wall, zip lines, bungee jumping, a “Wipe-Out” style inflatable zone, a food & beverage outlet, shaded seating, and an integrated Kids’ Interactive Water Playground.

Activities Center- scheduled to open in April of 2015
As part of the resort renovations and continued growth, a new state-of-the-art, 10,000 sq. ft. Activities Center is planned to provide activity, gathering and entertainment spaces for every member of vacationing families.

Features will include:

  •     Multiple gathering, entertainment, and activity spaces to support the latest and future technology experiences
  •     Movie Cinema Theater
  •     Owner’s Lounge
  •     Arcade
  •     Fitness Center

New Luxury Condo Building - scheduled to open in spring of 2015
Features of this new, 6-story luxury high-rise condo building will include:

  •     forty-five units consisting of 1, 2, 3, and 4-bedroom spacious floor plans
  •     2 top floors designated as Registry Collection, RCI’s highest product offering
  •     All units will feature numerous upgrades
  •     Presidential Lounge with rooftop observation deck
  •     Full Service Spa with Fitness Center

Also now underway are two new 3-bedroom houses scheduled to open in early fall of 2014. These additions will add to the existing 25 houses which each feature private entry, garage, screened in patio with heated swimming pool and spacious floor plans.

To support the anticipated growth, a new Marketing Call Center and new Sales Centers are planned to be added by mid-year. These centers will support the existing sales and marketing operations based in both Orlando and Gatlinburg.

About the EXPLORIA RESORTS® brand
The EXPLORIA RESORTS brand was created as an evolution of Summer Bay Resorts, building upon more than 20 years of proven success as a diversified hospitality, development and management company which has operated marketing and sales operations to support the collection of resorts and hotels in Florida, Tennessee, and Missouri. The EXPLORIA RESORTS flagship property, Summer Bay Orlando in Orlando, FL, located in the Walt Disney World® Resort area, was established in 1995 by St. Louis, Missouri-based Joe and Loretta Scott Sr. The 350+ acre property situated on an 80-acre spring-fed lake includes 525 villa and condo floor plans and 27 individual homes.

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Wendy Slater
Exploria Resorts
+1 352-242-1100 Ext: 9419
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Santiago Creus
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Exploria Resorts
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