Meyler Capital, the Firm Behind the First Hedge Fund Advertisement, Announces the Launch of Meyler Creative

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The innovative marketing and consulting firm continues to push the alternatives industry with a refreshing approach to branding and messaging.

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...there is room to be a little audacious, while still being professional, credible and relevant.

Meyler Capital, the financial services consulting agency responsible for producing the first post-JOBS-Act hedge fund advertisement, has launched a new division called Meyler Creative.

Meyler Creative is the firm’s messaging, design, and branding arm, formed to provide clients with integrated tools for all of their marketing and communications needs. Services include logo design, website development, and the production of marketing decks, videos, brochures, and email templates. A proven innovator, Meyler Capital has reimagined the traditional marketing deck into a web-based, interactive presentation tool that merges video and concise language with an appealing aesthetic.

“As artists and storytellers, we believe that every industry can benefit from intuitive design,” said Carlin Sewell, the firm’s Creative Director. “Everything we produce is intended to engage and inspire by establishing an emotional connection. Allocators are people, too.”

She adds, “it seems crazy to me that our ideas are considered radical, when nearly every other industry has embraced them and evolved. We see asset managers shifting away from static decks, toward dynamic, user-friendly marketing and diligence platforms. The feedback from clients and their investors has been overwhelmingly positive.”

Says COO JD David, “the financial services industry as a whole can be conservative to the point of blandness; there’s no precedent for powerful messaging and impactful design. Smaller firms in particular are recognizing the need to stand apart from competitors to avoid becoming commoditized. We’ve proven that there is room to be a little audacious, while still being professional, credible and relevant.

Meyler Creative, a division of Meyler Capital, is a marketing agency specializing in alternative investments. Its team blends financial sector experience with design and digital marketing expertise. It combines sophisticated marketing tools, refreshing, story-based language and memorable creative to revolutionize the way asset managers promote themselves and connect with investors.

Meyler Capital is a marketing and capital raising firm serving the investments community. Its mandate is to help asset managers seize opportunities resulting from shifts in technology and financial legislation. Meyler Capital works with GPs from traditional private equity, real estate, and other private funds, conveying asset managers’ sophistication in a fresh and compelling way. As a thought leader in the alternatives space, Meyler Capital brings industry-leading strategy to the fundraising process. Headquartered in Vancouver, BC, Meyler Capital also has offices in New York and London.

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Krysten Ouwehand
Meyler Capital
+1 (914) 977-3713
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