Sanitary Paper Product Manufacturing in the US Industry Market Research Report from IBISWorld Has Been Updated

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Changing demographics, such as fewer babies and aging baby boomers have made for a shift in product ratios, with fewer diapers required and more incontinence products needed. For these reasons, industry research firm IBISWorld has updated a report on the Sanitary Paper Product Manufacturing industry in its growing industry report collection.

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As disposable income recovers, consumers will buy higher-quality, pricier paper products.

The Sanitary Paper Product Manufacturing industry outperformed much of the manufacturing sector throughout the recession, but experienced a considerable slowdown during recovery. Operators in this industry produce a number of everyday paper goods, including toilet paper, paper towels, facial tissues, diapers, menstrual pads and tampons. From 2009 to 2014, industry revenue is expected to remain relatively unchanged, with near-stagnant annualized growth over the five years.

Lower per capita disposable income throughout 2010 caused private and commercial consumers to buy generic products (often lower in price), reducing industry revenue and profit margins. Since 2011, however, revenue has increased, recovering from its recessionary declines. In 2013, industry revenue rose, boosted by greater demand both domestically and in emerging markets overseas, where the number of middle-class consumers is increasing. With slight declines expected in exporting revenue, industry revenue is slated to decline marginally in 2014.

While exports outpaced import growth during the past five years, the United States is still a net importer of sanitary paper products. Currently, according to IBISWorld Industry Analyst Edward Rivera, “a large proportion of all sanitary paper products are imported, compared with a lower percentage five years ago.” China in particular has contributed to growing imports of sanitary paper products by offering low-priced products that were popular during the recession. In light of stagnant demand in the US market, “domestic manufacturers have increasingly targeted emerging markets and their growing middle class, a factor that has boosted export growth during the period,” says Rivera.

The Sanitary Paper Product Manufacturing industry has a high level of market share concentration. The changing demographic makeup of the United States is expected to help boost revenue over the next five years. With an aging population, the demand for adult diapers and other incontinence products will rise. In addition, improving per capita income will ultimately lead to an increase in the number of births, lifting demand for diapers, wipes and other sanitary products. Both these factors will drive demand for industry products and boost industry revenue. Furthermore, the world price of wood pulp is expected to stabilize in the coming years, which will allow firms to better anticipate their expenses and enact cost-cutting measures, widening profit margins. Through the five years to 2019, IBISWorld expects the industry to grow at an average annual rate.

For more information, visit IBISWorld’s Sanitary Paper Product Manufacturing in the US industry report page.

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IBISWorld industry Report Key Topics

Companies in the Sanitary Paper Product Manufacturing industry convert sanitary paper stock or wadding into sanitary paper products. These products include table napkins and tablecloths, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins and tampons. Some companies produce their own sanitary paper, while others purchase paper from paper mills. Final products are sold to either wholesalers for distribution or directly to buyers.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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