Sephora+ModiFace Launch The World’s First 3D Augmented Reality Mirror in Milan

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New 3D augmented reality technology instantly locks on to a user's face and photo-realistically simulates makeup on their live video.

SEPHORA, the leading beauty specialty retailer, and ModiFace, the leading global augmented reality virtual makeover technology provider, today announced the launch of a 3D Augmented Reality Mirror that can simulate cosmetics on a user's face in real-time and in 3D. The new patented technology, created by ModiFace, tracks the precise location of a user’s facial features and applies eye shadow colors directly on the video feed from a camera. Sephora customers can:

  • Try any number of cosmetic colors – instantaneously and virtually – simply by tapping on a shade palette on the Beauty Mirror screen
  • Preview unique textures of eye shadow including glittery, sparkly, and shiny shadow textures
  • View all eye shadows from different angles as they turn their face from side to side, enabling customers to virtually try out products quickly in a store and to make better informed purchasing decisions

Originally announced in 2014, the Sephora 3D Augmented Reality mirror is the world’s first photo-realistic 3D mirror, and is the result of over 3 years of research and development. “We are delighted by our partnership with Sephora which resulted in the world’s first 3D augmented reality cosmetics mirror. We believe this will be a game changer for cosmetics shoppers," said Dr. Parham Aarabi, Founder/CEO of ModiFace.

“We believe ModiFace’s 3D Augmented Reality Mirror will be a breakthrough technology for our customers as they virtually try out different eye shadow shades quickly and easily," said Antonio Ferreira de Almeida, General manager, Sephora Italy.

For more information about the 3D Augmented Reality Mirror, please contact hillary(at)modiface(dot)com or visit

To see a preview of this technology, please click here:

About ModiFace

ModiFace is the leading virtual beauty company with unique anti-aging, skincare, cosmetics, and hair simulation technology across all platforms (web, in-store kiosk, Facebook, iPhone, iPad, Android, and in-ad-unit). Based on more than a decade of advanced facial recognition research at Stanford University, ModiFace's patented technology currently powers virtual makeover applications for Sephora, Medicis, L’Oreal, Make Up For Ever, Inglot Cosmetics, Obagi, Jane Iredale, Allergan, Seventeen, Marie Claire, and BASF. ModiFace's set of mobile applications on iPhone/iPad/Android devices have been downloaded nearly 35 million times and have resulted in half a billion virtual product try-ons. For more information, visit

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Jennifer Tidy
Modiface Inc.
+1 (647) 350-6525
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