(PRWEB) May 28, 2014
Earlier this month, scientists at the University of California and NASA assessed that climate change has caused irreversible damage to part of the West Antarctic Ice Sheet—a trend which, if continued, could raise sea levels significantly and endanger coastal cities. With threats such as these looming large, Latitude, an insight and innovation firm, took a creative approach to solving the world’s growing waste and pollution problem; they asked 270 children, ages 8-13, in the Czech Republic, France, Germany and the United States to imagine and illustrate their own solutions. Researchers at Latitude then analyzed the children’s submissions to identify common themes and to extrapolate realistic possibilities for how to address these environmental issues.
Download the report (PDF): http://files.latd.com/Latitude-Trash-to-Treasure-Report.pdf.
View an image gallery of children’s illustrations: http://www.flickr.com/photos/37527143@N03/sets/72157644366451817/.
“In our work with children, we always find them open-minded, happy to take risks, and able to use their imaginations in both fanciful and practical ways,” says Steve Mushkin, Latitude’s founder and president. “Best of all, kids give us a snapshot of the here and now, as well as a bright, clear window to see what's ahead.”
Key insights include:
“These kids' ideas, while fantastical at times, suggest real possibilities for innovative companies and organizations, academic institutions, and governments to invent smarter products and technologies, educate people, and redesign the consumption-waste experience,” says Mushkin. “As kids remind us, working together we can make visible progress on solving these issues and create economic value in doing so.”
To continue exploring with Latitude:
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Latitude provides knowledge and software for innovative organizations worldwide. Its research and consulting group transforms data and information of all kinds into visually-rich insights and opportunities for clients. Latitude’s online platform, Lumière, allows people to provide open feedback and new ideas for video-based content.
Latitude helps companies better understand and engage their audiences across the following areas:
Contact for business inquiries: info(at)latd(dot)com