LeadMaster Sales Lead Management / CRM / Email Marketing / Automation
LeadMaster’s will continue to enhance the CRM platform with features that support an integrated closed-loop sales & marketing strategy.
Roswell, GA (PRWEB) May 28, 2014
LeadMaster, a leader in sales lead management & marketing automation solutions announces the addition of Landing Pages to the LeadMaster platform. Landing Pages are a cornerstone of inbound marketing, which has quickly become the preferred method for acquiring new customers.
Now it’s a snap to create professional web inquiry pages with the sample templates pre-loaded into the Landing Page feature. Customizing the Landing Page template is quick and easy. Just add the message content on the template and the Landing Page is ready. All of the Landing Pages are hosted on LeadMaster servers, so customers don’t need to have a web server to host their advertising.
The Landing Page templates are designed with several fields that automatically flow into the customer’s database: company, contact, phone, email etc. When the user clicks 'submit' on the landing page, the information on the form is automatically sent to the customer’s LeadMaster database. Best of all, no database expert is required. Adding and subtracting fields takes only a few clicks of the mouse.
AB testing is also easy. Just make a copy of the existing Landing Page with a couple of clicks of the mouse and make the minor adjustment that is being tested. Marketing reports within LeadMaster will help to determine the most effective content and design.
Landing Pages can instantly be made active or inactive. An inactive Landing Page will not be displayed when the URL is entered into a browser. When a campaign is concluded, simply make the Landing Page inactive. If at some point in the future the Landing Page is needed again, it’s one click to reactivate it. To make the URL’s more appealing, the system has been setup with a wildcard function allowing customization. For example, http://YourMessageHere.crmtool.net/18/LX2B.htm is a valid URL and YourMessageHere can be replaced with any string of characters.
In traditional outbound marketing, companies focus on finding people who are interested in their product or service. They broadcast their message in print, radio, TV and US mail. By contrast, inbound marketing provides easily accessible information on the Internet about the product or service. This allows interested consumers to express their interest by filling out an online form. It has sometimes been a challenge to create the form that will submit the information to the CRM, but with the Landing Pages feature the information is submitted automatically. In addition to creating the messaging on the landing page, a graphic artist, web designer and database person were often involved. Today, with the addition of Landing Pages to the LeadMaster platform, anyone can create professional looking Landing Pages that are ready for use in minutes.
So, whether you are advertising online, hosting a webinar or sending a marketing newsletter the LeadMaster integrated Landing Pages feature will help land more customers.
According to Russell King, LeadMaster CEO, “LeadMaster will continue to enhance the CRM platform with features that support an integrated closed-loop sales & marketing strategy. We focus on value-added tools that generate tangible, measurable sales revenue to clients. We are confident our strategy will reward LeadMaster with continued core business growth."
About LeadMaster
LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.
Options include:
Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads.
E-Marketing - Drip marketing, lead nurturing, email tracking, open & clicks reporting.
Call Center Solutions- Combining LeadMaster solutions provides a complete virtual call center system.
LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.
The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - Landing Page, email, call center, webinar, sales lead suppliers and more.
The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like marketing automation, workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.
LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.
