Lloyd Irvin Explains the 3% Philosophy With Brand New Video

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Lloyd Irvin responds to the naysayers with the release of his new video, responding to the demand for an explanation about the 3% philosophy in Jiu Jitsu and in life.


Lloyd Irvin has been a polarizing figure in the Brazilian Jiu Jitsu community and recently has caused quite a stir with his stance on the “97/3” philosophy. Lloyd Irvin has been very vocal and forward about his dedication to spreading awareness about the cons of the 97% mentality and the pros of the 3%.

Lloyd Irvin is determined to eliminate the 97% mentality from everyone whom he associates himself with, including his students at his Academy in Camp Springs, MD, his associates in business, and close friends. All of his BJJ and MMA competitors learn early on the difference between 97% and 3%, and all strive to be among the 3%.

This controversial topic isn’t new, the 97/3 philosophy has been discussed, studied, and written about for years. Most notably Napoleon Hill in his book Think and Grow Rich and Jim Rohn’s Take Charge of Your Own Life. Many successful entrepreneurs have stated there is a difference between the highly successful and the average, and it usually pans out to 97% are average and below and 3% are highly successful.

On the other side of the coin, some believe the 97/3 philosophy is elitist, evil, and segregational. Some believe it’s immoral to support and encourage this philosophy, and instead strongly support being a “97%er.”

In the video, Lloyd Irvin explains his views on the 97/3 and how it applies to combat sports and life in general. He explains how it relates to his competition team and what it means to him to be a 3%er. Irvin also goes into detail about what a 3%er is not, and clarifies many of the misunderstandings people have about the 97/3 mentality.

The Jiu Jitsu community has been waiting anxiously for the release of this video, and it’s sure to generate further debate and reaction. Lloyd Irvin predicts many people, whom will fall into the 97% category will be turned off by this video, and may not get the point. Others may remain neutral and open minded to both sides. And fewer still will resonate in the videos intended purpose and fully understand the 97/3 mentality and belief system.

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Sijara Eubanks
Lloyd Irvin Enterprises
+1 (301) 520-9260
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