Oakville, ON (PRWEB) May 27, 2014
As social media continues to evolve, more and more businesses are taking advantage of the power of this powerful tool. Social media management is in growing demand, as businesses need to jump on, but not everyone knows how to maintain a strong social presence.
iQuest Media has started a series of seminars to educate business owners and help answer the questions: Why social media? What is social media for business, and how to stay on top of the trend? The seminars also cover best practices, common mistakes and the difference in personality between the different social channels.
Despite many critics that still think of Facebook, Twitter and YouTube as distracting or a waste of time, these platforms continue to grow and influence. Social media has become a great tool for businesses to help spread the word and increase brand awareness; a way to influence followers to think about a brand or even promote it.
Social media marketing is now an important part of any online marketing campaign, and can be a great source of website traffic. Posting interesting content, answering customer questions and responding to their comments, sharing deals and coupons, are all ways of engaging customers and improving their loyalty.
Another aim of these seminars is to discuss numbers, as in number of fans or followers. When the numbers matter and when they don’t, what a Facebook fan means for a business and how to attract the right audience and turn them into brand advocates.
“iQuest Media is an Oakville marketing agency, offering marketing solutions for businesses. Services range from branding to website development to online and offline marketing.”