More than Forty Vector Marketing Corporation Sales Professionals Receive ‘Standard of Excellence’ Award at Western Region Banquet

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More than 400 People Attended the Vector Marketing Corporation Western Region Banquet to Honor the Region's Top Sales Performers for 2013.

More than 40 Vector Marketing Corporation sales professionals recently received the company’s coveted Standard of Excellence award at the Western Region Banquet held at the Westin Los Angeles Airport hotel in Los Angeles. More than 400 sales professionals, executives, family and friends were present to honor the Western Region’s top sales performers. To qualify for the Standard of Excellence award, sales professionals must attain a minimum of $150,000 in personal sales or $750,000 in office sales for the year.

Standard of Excellence achievers are awarded the commemorative Sword of Erick in honor of Erick J. Laine, Chairman Emeritus of Cutco Corporation. A symbol of distinction within Vector Marketing, the custom designed sword features a wedge lock design jeweled grip, molded ropelike quillion and crested pommel, as well as a beautifully etched blade.

The Dagger of Excellence, with a custom designed stainless steel blade featuring a wedge lock design handle, is presented to Standard of Excellence achievers the second year and beyond.

  • 1st year Dagger of Excellence comes with diamond stones in handle.
  • 2nd year Dagger of Excellence comes with amethyst stones in handle.
  • 3rd year Dagger of Excellence comes with amber stones in handle.
  • 4th year Dagger of Excellence comes with sapphire stones in handle.

“The Sword of Erick and Dagger of Excellence represent much more than financial achievement,” said P.J. Potter, Region Manager of Vector Marketing’s Western Region. “They also represent the highest level of integrity as exemplified by Erick J. Laine, a man that we all aspire to emulate. Receiving this award is an important step in that process.”

Vector Marketing Corporation is the single-level direct sales company which is the primary distributor of Cutco Cutlery produced by Cutco Cutlery Corporation, the largest manufacturer of high-end kitchen cutlery in North America. The 65-year-old company manufactures its cutlery products in the western New York State city of Olean.

Vector Marketing sales representatives typically begin selling Cutco in college. Some remain with the company after graduation and move up the ranks as managers, while others use the experience to benefit them in other careers.

Many former Vector sales professionals comment that the skills learned selling Cutco as independent contractors have set the stage for their success, both in their work and personal lives. These skills include:

  • Time management
  • Entrepreneurship
  • Closing techniques
  • Presenting
  • Customer service
  • Teamwork

About Cutco Cutlery Corporation and Vector Marketing
Cutco Cutlery is a 65-year-old company with headquarters and manufacturing facilities in Olean, New York. Vector Marketing is the company’s sales division, coordinating all sales for Cutco Cutlery through a national network of college students who sell products through in-home personal demonstrations. More than 15 million US households have a Cutco product.

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Diana Laverdure
Vector Marketing (Cutco)
+1 561-483-7040
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