Distillers Pride North American’s First Distilled Spirit to Carry the GFCP Trademark

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A newly launched line of whisky, vodka, brandy and rum from Distillers Pride have been awarded the GFCP trademark ensuring consumers that their choice of beverage alcohol brand is gluten-free. Manufactured in India, this distinct line of spirits are all rice based and causing quite a stir.

According to Maneesh Jalota, VP of Marketing, “the GFCP mark has really proven to be a distinct selling advantage. It has opened up many doors for our sales teams."

The Gluten-Free Certification Program (GFCP) is excited to announce that Distillers Pride is the first spirit company to be awarded the GFCP certification. By displaying the GFCP trademark on their whisky, vodka, brandy and rum brands, Distillers Pride will provide consumers with a trusted and easily identifiable source of safe gluten-free beverage alcohol products.

The Gluten-Free Certification Program (GFCP) trademark on food and beverage products indicates that a manufacturer has participated in a voluntary food safety certification program designed for brand owners to assure consumers that the products they are consuming/using are gluten-free in their production.

The GFCP trademark is based on stringent, food safety programs and verified by a robust 3rd party audit process. The GFCP is endorsed by two of North Americas’ leading celiac organizations, the Canadian Celiac Association in Canada and the National Foundation for Celiac Awareness in the United States. By seeing the GFCP trademark on gluten-free products, consumers can shop with confidence and know the products they are purchasing meet the industry’s strictest gluten-free requirements.

According to Maneesh Jalota, VP of Marketing, “the GFCP mark has really proven to be a distinct selling advantage. It has opened up many doors for our sales teams by giving our customers the validation that we take the health of their customers seriously.” Magic Moments Vodka has been our lead gluten-free item. By choosing the finest long grain rice and using the best processes possible, including filtering through champagne limestone, to create a smooth and crystal liquid that’s more than just a drink. Magic Moments comes in chocolate, lemongrass & ginger, green apple, orange, lemon and raspberry flavours known as Magic Moments Vodka Remix. It’s a moment of magic in every sip.”

As of 2014, Distillers Pride is the FIRST spirits company to carry the certification trademark of the Gluten Free Certification Program (GFCP) on their brands. The need was identified back in 2012 when consumers were confused about whether alcohol is gluten free or not. The GFCP mark was created to be the “Mark of Trust” when shopping for gluten free products. GFCP is the only program endorsed by the Canadian Celiac Association (CCA), and the National Foundation for Celiac Awareness (NFCA) in the United States, and based upon globally recognized food safety management principles which incorporates all Health Canada and FDA regulations governing gluten-free claims.

“The CCA and NFCA promote the right to safe food, and have allowed us to develop the Gluten-Free Certification Program to meet those special needs,” states Paul Valder, President, Allergen Control Group Inc. “The CCA and NFCA advocate on behalf of approximately 21 million people across North America suffering from celiac disease and gluten sensitivity, who are frustrated by the uncertainty of identifying gluten-free products which are essential to their well-being.”

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About the Gluten-Free Certification Program (GFCP)
The GFCP is a voluntary certification program is owned and operated by the Allergen Control Group Inc. and is designed to help brand owners to differentiate their gluten-free products from the increasing clutter of gluten-free claims, by displaying the GFCP trademark. Based on a robust third-party audit certification process at the manufacturing facility, which verifies their ability to regularly meet the stringent GFCP requirements, when managing gluten as part of their food safety programs.

The GFCP is endorsed by North Americas' leading celiac organizations, the Canadian Celiac Association in Canada and the NFCA in the United States. Consumers can shop with confidence by selecting those safe, reliable and gluten-free products, displaying the GFCP trademark.


About the National Foundation for Celiac Awareness (NFCA)
The National Foundation for Celiac Awareness (NFCA) is a US-based 501(c)(3) non-profit organization that drives diagnoses of celiac disease and other gluten-related disorders and improves the quality of life for those on a lifelong gluten-free diet. For more information, visit http://www.CeliacCentral.org.

About the Canadian Celiac Association (CCA)
The Canadian Celiac Association is the national voice for people who are adversely affected by gluten, and is dedicated to improving diagnosis and quality of life. Based in Mississauga, Ontario with 28 Chapters across the country, its mission includes advocacy, education, research and community support.


Distillers Pride
A national manufacturer based in India, Distillers Pride is a Canadian owned company that is primarily involved in the import/export of alcoholic based beverages. In 2007 Distillers Pride examined the marketplace and came to the following conclusion: consumers were demanding better quality products that fit their lifestyle. Distillers Pride went looking around the world to find these products. Once discovered, they are presented to experts and industry leaders within the marketplace. Based on this approach, Distillers Pride started with 3 brands and has grown to over 20 different brands with access to over 200 products from various distillers and brewers. This consumer based approach identified a need and the Gluten Free Certification Program was a key part of that solution.


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Tricia Ryan
Allergen Control Group
+1 866 817 0952 Ext: 230
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