Denver, CO (PRWEB) May 27, 2014
Energy drinks sent 20,000 people to the ER over a 4-year period. This is based on data gathered by the, Substance Abuse and Mental Health Services Administration.
Caffeine is one of the world’s most common and widely used drugs. Studies show that caffeine in small doses is not only safe, but can have health benefits. Conversely, too much caffeine consumption can have serious side effects on your physical and mental health.
Many consumers remain ignorant of how much caffeine there is in popular drinks. For example, a 16 fluid ounce coffee from Starbucks can contain around 330mg of caffeine while the same size coffee from McCafe only has 145mg - less than half that of Starbucks. – Source
“Americans obsession over caffeine and increased energy may be tied directly to the American dream," says, Chris Miller, President of KOIOS. “Chris went on to say, "We live by schedules and to do lists and we are constantly pushing our selves to achieve higher levels of output, so we can achieve the American dream." Perhaps we are all living by Thomas Edisons admonition that success is 1 percent inspiration and 99 percent perspiration.
According to a recent survey conducted by the Institute of Food Technologies, nearly 6 in 10 Americans (59%) who are current energy drink or shot users say they worry about the safety of energy drinks and energy shots. However, despite allegations of health hazards and government scrutiny, users continue to partake in these flavorful energy enhancers.
Too much caffeine can create a roller coaster effect on your mind and body. In his book, “Caffeine Blues,” Stephen Cherniske explains your body’s “perspective” when you are constantly flooding it with large amounts of caffeine. "Imagine you lived in a country that was always under threat of attack. No matter where you went, there was a perpetual state of alert. Not only that, but your defenses were constantly being depleted and weakened. Does that sound stressful? Over consumption of Caffeine produces the same effect on your body, like fighting a war on multiple fronts at the same time." Cherniske calls your body's constant state of alert "caffeinism," which is characterized by fatigue, anxiety, mood swings, sleep disturbance, irritability and depression.
Chris recommends taking nootropics for mental clarity and all day energy. “One of the reasons we developed KOIOS was to give consumers a healthy alternative that actually helps the brain instead of shocking it.”
Wikipedia’s definition of nootropic is: Derived from the Greek words νους nous, or "mind," and τρέπειν trepein meaning "to bend/turn". Nootropics are thought to work by altering the availability of the brain's supply of neurochemicals (neurotransmitters, enzymes, and hormones), by improving the brain's oxygen supply, or by stimulating nerve growth.
In his book, “ Smart Drugs 11, the next generation,” Ward Dean goes into exhausting detail about nootropics and their positive benefits. Ward has spent the last 40 years researching these compounds and proves scientifically there is a significant benefit to including them in your life, and when asked about their safety he had this to say, “anything can be unsafe if misused. However, research indicates that smart drugs are among the safest compounds in the world, and are quite safe when compared to commonly used substances such as coffee and asprin. Many nootropics have other health benefits, and some may even extend life span.”
Although KOIOS has gaurana and ginsing in it, Chris said that the caffeine equivalant is comparable to a small cup of coffee.