Male Popularity Book Authors: Learning Social Skills Could Have Lessened UCSB Shooter Elliot Rodger's Frustration and Possibly Prevented His Rampage

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Authors of "Be Popular Now," the male popularity handbook, and consultants at "The Popular Man," insist that UCSB shooter Elliot Rodger experienced the frustration and loneliness many young men feel, and could have benefited from learning basic social skills that help guys make friends and get dates.

Despite research showing the social and financial benefits of learning basic communication and social skills, many guys are unaware there are steps they can take to make friends more easily and become more attractive to women.

David and Jonathan Bennett, consultants at "The Popular Man" and co-authors of "Be Popular Now: How Any Man Can Become Confident, Attractive, and Successful (And Have Fun Doing It)," contend that while there were many social and emotional factors contributing to Elliot Rodger's murderous rampage on May 23rd, 2014, his lack of social skills played a key role in his spiral from frustrated male to mass murderer.

David Bennett explains, "A lot of people don't understand the frustration young men feel when their basic human needs, like friendship and romantic relationships, aren't being met. While some guys get depressed, others become angry and even violent. Obviously, I'm not defending Rodger's violence or extreme views, but it is possible had the guy been taught a few social tricks by a patient mentor, he could have avoided being driven to that level of deep resentment."

Bennett contends that many people either dismiss or make fun of lonely guys instead of giving them real help. "Many young men feel lonely and isolated, but rarely is it dealt with properly. Other men might make fun of them, and women reject them or call them 'creepy.' It creates a bad situation where guys enter a spiral of frustration and depression, which makes them even less desirable as potential friends or dates."

Instead of scorn, Bennett suggests that socially successful guys help lonely and frustrated guys learn basic social skills, based on the science of attraction and relationship development. "Science shows what makes guys attractive to women, and how to make friends. Rodger was bullied by guys (and women) for most of his life. Somewhere along the line a cool and empathetic guy should have pulled him aside and helped him."

Bennett and Bennett assert that in addition to traditional therapy, frustrated guys like Rodger need social guidance, mentoring, and a little hope, especially if they have been beaten down their entire lives. David Bennett argues, "Despite research showing the social and financial benefits of learning basic communication and social skills, many guys are unaware there are steps they can take to make friends more easily and become more attractive to women."

About The Popular Man
The Popular Man was founded in 2012 to teach guys the skills to become more popular, confident, and attractive to women. thepopularman.com

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