In just over a year, we have evolved from a single-purpose tool focused exclusively on event management to a comprehensive, end-to-end event marketing, management and monetization platform.
Columbus, OH (PRWEB) May 28, 2014
SmartCrowdz announced today the release of V4.0 of its event website and management application. After months of incorporating feedback from event professionals across a wide spectrum of event types (sporting events, charity events, rallies, festivals, causes and more), SmartCrowdz has unveiled its newest release, which represents a complete redesign of its event website user interface and major overhaul of its underlying technical framework and infrastructure.
The net results for event planners and managers are a simpler, intuitive, faster event website set-up process and comprehensive event management, marketing and monetization functionality in a single platform. For event volunteers, participants and attendees, SmartCrowdz V4.0 represents easier event website navigation and a more engaging experience.
“Continual feedback from event professionals throughout our existence has led to this rapid evolution of the SmartCrowdz application,” said Mike Lanese, SmartCrowdz co-founder and managing partner. “In just over a year, we have evolved from a single-purpose tool focused exclusively on event management to a comprehensive, end-to-end event marketing, management and monetization platform.”
With the combination of the functionality in its V4.0 Release and revolutionary new pricing approach, SmartCrowdz is turning the event technology industry on its head with a completely new business paradigm. This new business paradigm is predicated on:
- Speed to Market – delivering a simple, automated, template-based event set-up process that allows event managers and planners to create a robust event website in minutes, not days or weeks, as with current solutions.
- End-To-End Solution – providing a single, comprehensive event application that addresses each of the 3 M’s of successful events (Marketing, Management and Monetization) vs. an array of disparate piecemeal point solutions.
- Free Access – offering unrestricted, no-fee access to event managers, participants and attendees, instead of expensive licensing and usage fees charged by current event technology providers.
“Our mission goes beyond just developing the industry’s leading event website and management application,” said Randy Smith, SmartCrowdz co-founder and managing partner. “We are introducing a completely new business paradigm by combining our leading event marketing, management and monetization application with a new business approach that monetizes traffic through advertising versus burdening event professionals with expensive licensing and usage fees.”
For event planners and managers, the new release provides: (1) rapid event website creation; (2) event marketing tools to get people to their event and keep them engaged once they’re involved; (3) event management functionality to help them coordinate event staff, volunteers, participants and tasks, and (4) event monetization options providing a wide range of options to extract value from their event.
SmartCrowdz 4.0 provides event staff, participants, volunteers and attendees with: (1) Event Home and About pages, providing a succinct overview of all of the critical information about the event, (2) tightly integrated event schedule and map, highlighting the location and timing of all event activities, (3) an event gallery and social media tools, building a sense of community participation through picture and message sharing, and (4) a task management module providing visibility to all assigned and volunteer tasks, their status and due dates.
About SmartCrowdz:
Founded in Columbus, Ohio, in 2012, SmartCrowdz is a free event marketing, management and monetization application for events of virtually any size or type. Whether you manage events for a charity, government organization, sports league, corporation or any other group or organization, SmartCrowdz can help ensure your next event is a success!
SmartCrowdz helps event planners and managers: (1) expand event turnout, participation and engagement, (2) efficiently coordinate and manage all the event participants and tasks, and (3) maximize the commercial goals of the event through a wide range of online revenue generating functions. SmartCrowdz provides and integrates all requisite technologies (task management, mapping, social media, electronic communications, digital payments and more) required to effectively market, manage and monetize events in one easy-to-use application.