Child's Play Communications Adds DK to its Client Roster

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Child's Play Communications, specialists in marketing to moms, adds DK as client.

Child’s Play Communications, the award-winning public relations agency specializing in connecting companies with moms, has announced the addition of DK, the bestselling publisher known for its distinctive, highly visual books that inspire and entertain readers of all ages. The Child’s Play team will handle media relations and manage blogger programs for the preschool, teen and licensed titles.

“DK is a highly reputable publishing house that produces top quality books for children,” said Stephanie Azzarone, president, Child’s Play Communications. “We are excited to be working with a brand that brings so much joy to children everywhere and inspires reading from a young, impressionable age.”

"We're glad to be working with Child's Play -- their reach is unmatched in the industry, and we know they'll run brand-true campaigns that get DK books into even more young readers' hands,” said Rachel Kempster, Director of Marketing and Publicity DK US.

Located in New York City, Child’s Play Communications specializes in public relations, social media and word-of-mouth communications for products and services targeted to moms.

Child’s Play Communications

Child's Play Communications is the leading agency specializing in public relations, blogger management, social media and word-of-mouth communications for products and services targeted to parents. Clients have included brand leaders such as Disney, Warner Bros., Heinz, Hewlett Packard, Wildlife Conservation Society, Hasbro and Parents magazine. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™ and Digital Dads, the company's network of bloggers. For additional information, please visit our Web site at, our blog, like us on Facebook, or follow us on Twitter or Pinterest.

About DK Publishing

DK is the bestselling and award-winning publisher known for informing, entertaining, and educating global audiences through beautifully designed content. DK also publishes the Eyewitness series for children and Eyewitness Travel Guides. BradyGames, Alpha Books, and Rough Guides are also available from DK, a division of Penguin Random House.

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Kristen Huff
Child's Play Communications
+1 (212) 488-2060 Ext: 17
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