Our audience is comprised of mature homeowners with a substantial investment to protect in the maintenance and improvement of their homes.
Cape Coral, FL (PRWEB) May 29, 2014
TheHomeMag is a national brand magazine offering high-end homeowners easy access to quality home improvement services via a high-quality, high-gloss magazine and multi-market web services delivered to their doors via the USPS and the web. Now, 60,000 of the finest Colorado Springs and El Paso County homes have joined 5.4 million homeowners in 34 other US markets receiving TheHomeMag for information and visual inspiration of home improvement projects.
“We bought our very first home, an old Victorian needing restoration, in downtown Colorado Springs in 1992, so it feels especially good to be here,” noted Russell and Claire Lindsay, owners and publishers of the El Paso County franchise, about the expansion. “Our audience is comprised of mature homeowners with a substantial investment to protect in the maintenance and improvement of their homes. We are honored to deliver inspiring ideas that help them connect with quality providers of local home improvement services every month at no cost to subscribers.”
TheHomeMag’s successful advertising-only format sets it apart from other magazines directed at high-end homeowners. The magazine is “editorial free” with nothing to get in the way of the home improvement decision-making process. Homeowners specifically and deliberately view the postal service delivered magazine or the online version for local information and inspiration regarding needed home repairs, replacements and improvements. Limiting the nature of the ads to over 200 different kinds of home improvement businesses including kitchens, bath, closets, home additions and remodeling to name a few, provides breadth of choice, but does not clutter the decision-making process with “noise” from unrelated advertisers.
TheHomeMag amplifies the marketing efforts of its home improvement advertisers by providing, in addition to recyclable print advertising, a free directory “landing page” which can include company information and philosophy, completed project photos, product information, and links to videos and testimonials. The mobile app gives homeowners the ability to reach home improvement advertisers in as little as one click. Advertisers are also offered free call-tracking affording them with measurable return on investment for their advertising dollar.
TheHomeMag is a privately held corporation formed in 2002 and headquartered in Cape Coral, Florida. The company publishes a high quality, high-gloss, home improvement business advertising-only magazine. By its monthly mailings, TheHomeMag supports local economies, inspiring the top 20% of single family homeowners in 35 US markets to preserve and improve their homes. TheHomeMag multiplies its print efforts and those of its advertisers with a substantial digital presence offering online versions of all magazines, landing pages for advertisers and other online services. Financial data remains private, but the company publishes in excess of 64 million magazines annually. TheHomeMag may be contacted at 1732 SE 47th Terrace, Cape Coral, FL 33904. Phone: 239.549.6960. http://www.thehomemag.com.
A brief company services overview video may be viewed at http://youtu.be/_jnXGYMb00I.
Press Inquiries: Diana Wilcox Layman, Director of Marketing, 239.549.6960