hybris Named as a PIM Leader by Global Independent Research Firm

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Munich (PRWEB) May 28, 2014

hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that it has been named a leading Product Information Management (PIM) market vendor in Forrester Research, Inc.’s latest Wave report on PIM entitled: “The Forrester Wave™: Product Information Management (PIM), Q2 2014” dated 21 May 2014.

According to the report, “hybris is unique in having a combined and tightly integrated PIM/eCommerce offering that is built on the same flexible Java architecture and data model. hybris therefore appeals to manufacturers, CPG firms, and retailers that have both PIM and eCommerce project priorities. The combined solution negates the need to develop bespoke integrations and provides a strong set of business user tools (the hybris PIM cockpit) focused on supporting the needs of business-focused, merchandising, e-commerce, and marketing roles.”

"Our combined PIM and commerce capabilities have always been our ace card when it comes to providing businesses with a fully integrated commerce solution for their B2B and B2C customers,” said Ariel Lüdi, CEO of hybris. “With the increasing demands of multiple product inventories, complex pricing programs and marketing campaigns, having this ‘single source of truth’ for publishing and managing product content and pricing data has never been more important and we are very pleased that our capabilities in this area have been recognised in this latest Forrester report.”

hybris’ B2B & B2C Commerce solutions, and the integrated hybris PIM solution known as hybris PCM (product content management), are built on a single, modern technology stack. Their capabilities include managing structured as well as unstructured product content with embedded capabilities for order management, providing a scalable solution for high-volume, high-transaction environments. Built on the highly flexible hybris platform that is architected to be the operating environment for modern commerce sites, serving always-on customers, hybris’ B2B & B2C Commerce solutions also provide a standards-based development framework that can be easily extended and adapted to meet specific business requirements.

hybris PCM is the company’s master data management (MDM) solution and delivers consolidation and centralized management of product content and attributes across all touchpoints. hybris PCM is able to manage multiple catalogs and catalog versions from within one flexible business tool. It enables organizations to define a catalog structure, create a master taxonomy, classify and categorize products and import multiple supplier catalogs. hybris PCM serves as the basis for content-driven commerce and allows organizations to create exceptional user experiences for their customers.

A copy of the report can be downloaded here: http://www.hybris.com/downloads/analyst-report/forrester-wave-pim-2014/712.

About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit http://www.hybris.com.

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