EMove Found Guilty of Unfair and Deceptive Trade Practices Against Plaintiff SiteLink Software LLC

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North Carolina jury awards SiteLink Software LLC $1.7 million

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“This is a huge win for us,” said Ross Lampe, SiteLink President and CEO. “SiteLink software offers everything EMove claimed we don’t offer, and more, and at prices far below those they misrepresented...

The United States District Court for the Eastern District of North Carolina Western Division, NO. 5:08-CV-403-FL, SiteLink Software LLC et al vs. EMove, Inc., EMove was found guilty of Unfair and Deceptive Trade Practices against plaintiff SiteLink Software LLC (SiteLink). The jury awarded SiteLink $1.7 million as part of their verdict.

This case stems from a series of brochures and comparison charts created and distributed by EMove between 2004 and 2009. According to case number 5:08-cv-00403, these charts falsely inflated the cost of SiteLinkTM and misrepresented SiteLink’s smart management software features. Case number 5:08-cv-00403 states that EMove’s brochures claimed that their software “blows away the competition.” The distribution of these brochures at tradeshows and by U-Haul area field managers continued for more than two years after EMove was notified by SiteLink as to their false and misleading nature.

According to the plaintiffs, these charges and brochures contain several misrepresentations about SiteLink inflating their price and erroneously representing that SiteLink does not:

  • Support real-time confirmed reservations
  • Include integrated credit-card processing
  • Include upgrades in the purchase price
  • Include integrated tenant insurance
  • Fully integrate online-payment processing
  • Include fully integrated call-center service

“This is a huge win for us,” said Ross Lampe, SiteLink President and CEO. “SiteLink software offers everything EMove claimed we don’t offer, and more, and at prices far below those they misrepresented. We remain committed to developing the most innovative smart management software. We listen to our customers so we can best serve them to succeed.”

About SiteLinkTM
Founded in Raleigh, North Carolina in 1996, SiteLinkTM is the industry’s most prominent smart management software in the self-storage industry with more than 11,000 installations worldwide. Feature-rich software, quality service, updates and user-friendly design make Web Edition a highly scalable, easy to deploy favorite of single and multi-store operators. Enterprise-level features are an integral part of more than 70 of the top 100 operators on Web Edition. SiteLink does not bundle services and provides a choice in partners such as RPOST, INSOMNIAC and DocuSign. At no additional charge, Web Edition integrates with platforms such as smart phones, websites, call centers and central mail providers. Powerful features like revenue management, built-in CRM, email and text messaging enhance the customer experience, improve operations and boost profits.

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Yvette Apodaca
@Smart_Mgmt
since: 07/2011
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