“Our partnership with Woopra demonstrates the advantages of our best-of-breed strategy for creating an innovative and flexible digital marketing hub around FirstSpirit,” said Oliver Jaeger, Vice President of Marketing for e-Spirit.
Boston, MA (PRWEB) May 28, 2014
e-Spirit Inc., a leading supplier of content management solutions, today announced a signiﬁcant advancement in website personalization technology with the integration of Woopra real-time customer analytics with FirstSpirit CMS, giving websites the ability to intelligently learn customer interests and automatically present the most relevant content on a visitor by visitor basis.
In contrast to most Web analytics tools that focus on pageviews, Woopra’s cloud-based platform takes a customer-centric, real-time approach to give a true understanding of customer behavior. Online marketers can then use these insights to makes changes and improve website performance over time. Integration with FirstSpirit takes this a major step further by giving website visitors exactly the content that’s most relevant for them, optimizing content during a single live session.
The new FirstSpirit RealtimeTargeting solution is the result of a technology and business development partnership between e-Spirit and Woopra. Under the partnership agreement, e-Spirit will market the integrated solution with Woopra’s ongoing support. Woopra offers a leading customer analytics solution used on more than 200,000 website for real-time customer data gathering, tracking and analysis.
“Our partnership with Woopra demonstrates the advantages of our best-of-breed strategy for creating an innovative and flexible digital marketing hub around FirstSpirit,” said Oliver Jaeger, Vice President of Marketing for e-Spirit. “Because of the ease of integrating Web-based solutions with FirstSpirit, we were able to quickly achieve a significant advance in real-time content personalization by partnering with an industry leader and taking advantage of their proven technology.”
One of the challenges for many organizations is delivering personalized content based on the channel the website visitor is coming from, such as mobile or social media outlets. The new integrated solution makes this much easier. From within FirstSpirit editors first define personas linked to Woopra analytics and then assign content for any target group from pull down menus. From there, FirstSpirit’s multi-channel publishing features dynamically deliver the right content for the channel. The result is flexible and adaptive personalization that is fast to implement and simple to manage.
“The combination of our tracking and analysis technology with FirstSpirit’s multi-channel publishing gives marketers a 360 degree real-time portrait of customers and prospects based on actual customer actions,” said Elie Khoury, Co-Founder and CEO at Woopra. “By making this data actionable in real-time, companies can have the type of 1:1 dialog with their audience that improves conversion rates, but until now has been difficult to achieve.”
The new FirstSpirit RealtimeTargeting solution is available now. For more information, go to http://goo.gl/6WJcCd.
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e-Spirit is the manufacturer of the FirstSpirit™ content management system. Companies in all areas of business rely on FirstSpirit to help them deliver a powerful online presence that leads to a healthy bottom line. User-friendly and intuitive to use, FirstSpirit provides solutions for creating, managing and publishing content, regardless of where it resides—on corporate websites, online stores, enterprise portals, intranets or extranets. Founded in 1999, e-Spirit operates in 13 locations in the United States and Europe. Clients include Speedo, Airbus, BASF, Bosch, Commerzbank, KLM, Olympus, Berghaus and Barbri.